Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR

Web Development and Digital Marketing LEA.CX

Web Development and Digital Marketing


The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.


  • Web Development and Digital Marketing

    Get trained by Industry Experts

    Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest Business Analyst tools.
  • Web Development and Digital Marketing

    Project-Based Learning

    Our curriculum is kept up to date with the latest industry trends ensuring all our graduates are prepared for the job market.
  • Web Development and Digital Marketing

    Learn while you Work

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
  • Web Development and Digital Marketing

    State of the Art Infrastructure

    State of the Art facility with over 20 labs, Data centers and server setups in the core of the downtown hub, giving access to , transit, business & entertainment districts.
  • Web Development and Digital Marketing

    24/7 Lab access

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
*Industry focus *Job market matched programs *Get trained by industry experts *Learn while you work *Latest tools and frameworks *24/7 Lab access *Co-Op internship available *Over 5000 strong alumni network *State of the Art Infrastructure (dedicated VM for each student)



Career starters : Enterprising individuals who are seeking to enter the job market, wanting to set up their own business or are interested in making a shift in their current job status. MCIT’s Web & Digital Marketing program can help you transition into, or start a new career as an enterprising Digital Marketing professional.
Career advancers : Looking to Familiarize with Content strategy, Marketing automation, Email automation & segmenting techniques. Master everything from the ground up, making you an expert in the field. 
Entrepreneurs : Meant for entrepreneurs and creative individuals, the Digital Marketing program can further help you learn how to strategize your lead segments and raise conversion levels for organisations to maximize business value.
Fresh Graduates : Fresh university grads with a penchant for marketing & technology can back up their academic credentials with this Digital Marketing training.
Web Development and Digital Marketing
Cristal C

Software Developer, Intact

Web Development and Digital Marketing
David P

Developer, Morgan Stanley

Web Development and Digital Marketing
Thomas Beltran

Web Developer/Tech support, CGI

Web Development and Digital Marketing
Simin Nassiri

Web & Marketing Designer, Medicom group


 Applicants with Post-secondary studies in Business Management, Social Science or Information Technology, are a good match for this AEC. Having a CEGEP Diploma, or relevant experience of at least 1 year in business development or Marketing would make you as well a good candidate. Students need the following (minimum) ministry stipulated requirements: Secondary V / High School Diploma with good knowledge of Microsoft Office Applications (Word, Excel, PowerPoint)

To determine your eligibility, you need to meet with an advisor.

Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiale)

Web Development and Digital Marketing (LEA.CX)
-1800 hrs-

Certification Tracks
Google Analytics Certification
Google Adwords Certification


A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1800 hrs)-

Download Outline

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.



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Montreal college course content is aligned to the industry requirements and is delivered by industry experts. This coupled with the fact that the training is hands-on, enabled me to succeed in the job interview. I was working a technical support specialist with a large corporation. Even though, I had a stable job, I realized that I needed to enhance my skill set to be more relevant in the job market, secure my future and earn more. To provide a fillip to my stagnating career, I invested in learning BASIS administration. I choose Montreal College after extensive research. In fact, the irony was that there was no other college offering a similar program. Having completed the training, I am and glad that I choose Montreal College. They provided the best learning platform including an instructor with many years of industry experience, learning aids and importantly practice labs that provided practical and hands-on training.

Karim Oultache — Former student


    Registration deadline:
    For international students, it is highly recommended to register two months before the starting date. Talk to one of our advisors for more details about the registration process.

    — F.A.Q —

    Yes. We conduct prerequisite classes that will help you to start the program on a high note.
    Yes, we will. Please consult our Career center section for additional information.
    Each student is provided with a PC in the classroom. However, students can bring their own laptops.
    Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.
    Montreal College of Information Technology
    Collège des TI de Montréal   

    200-1255 Robert-Bourassa Blvd.
    Montreal, Quebec H3B 3B2

    +1 514-312-2383
    .(JavaScript must be enabled to view this email address)