Web Development and Digital Marketing LEA.CX
Become a Digital Marketing Professional
Master industry-standard tools and techniques such as Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Conversion Optimization, Google Analytics, digital content marketing, marketing automation, and front-end web development.
Fast Track : 18 Months
Schedule: Monday, Wednesday, Friday
6:00 pm - 9.00 pm
9th June 2023- International
Students >>
OVERVIEW
The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.
GRADUATION STATS
- 95 days is the average time it takes a grad to find their first job in the field
- 95%+ of our grads found a relevant job with 1 year of graduation
- 60%+ of grads are employed within 180 days of graduation
- $65,000 CAD is the average starting salary after graduation
- See if you Qualify
- Talk to an Advisor
KEY FEATURES
Get trained by Industry Experts
Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest Business Analyst tools.
Project-Based Learning
Our curriculum is kept up to date with the latest industry trends ensuring all our graduates are prepared for the job market.
Learn while you Work
Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
State of the Art Infrastructure
State of the Art facility with over 20 labs, Data centers and server setups in the core of the downtown hub, giving access to , transit, business & entertainment districts.
24/7 Lab access
Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
SKILLS ACQUIRED
WHO SHOULD APPLY?
This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset:
Front-end web developers,Marketing managers, Digital marketing specialists, Marketing and sales professionals, Management, engineering, business, and communications graduates, Entrepreneurs and business owners, Marketing consultants.
Speak to an advisor to determine eligibility.
Cristal C
Software Developer, Intact
David P
Developer, Morgan Stanley
Thomas Beltran
Web Developer/Tech support, CGI
Simin Nassiri
Web & Marketing Designer, Medicom group
Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiale)
Web Development and Digital Marketing (LEA.CX)
-1800 hrs-
Certification Tracks
Google Analytics Certification
Google Adwords Certification
COURSE OUTLINE
A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1800 hrs)-
Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.
Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.
A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.
Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.
Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.
Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.
Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.
INSTRUCTOR SPOTLIGHT
Dhruv Gusain
Solutions Developer at TD Bank, Dhruv develops projects for students to work on as a part of their ongoing courses using Java, Spring, Hibernate and frontend technologies like JavaScript, HTML, CSS, and bootstrap. I also served as an instructor teaching fundamental programming concepts in Java and JavaScript, automated testing and enterprise java development.
Paresh Patel
Paresh has been working in the field of Digital Marketing for over 13 years. With a bachelor's degree in Computer Science and a host of certifications including Google Analytics and Google Ads, he has a solid grip on Analyzing digital data to draw key recommendations around optimization. Coordinate with sales teams to create marketing campaigns, Creating & Managing PPC Campaigns and identifying improvement opportunities, Develop, implement, and manage social media strategy.FINANCIAL AID AND LOANS
Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
MCIT SCHOLARSHIPS
The Montreal College of Information Technology awards scholarships prospective students to make quality education more accessible.
COMMUNITY TESTIMONIAL
Montreal college course content is aligned to the industry requirements and is delivered by industry experts. This coupled with the fact that the training is hands-on, enabled me to succeed in the job interview. I was working a technical support specialist with a large corporation. Even though, I had a stable job, I realized that I needed to enhance my skill set to be more relevant in the job market, secure my future and earn more. To provide a fillip to my stagnating career, I invested in learning BASIS administration. I choose Montreal College after extensive research. In fact, the irony was that there was no other college offering a similar program. Having completed the training, I am and glad that I choose Montreal College. They provided the best learning platform including an instructor with many years of industry experience, learning aids and importantly practice labs that provided practical and hands-on training.
Karim Oultache — Former studentCALENDAR
Registration deadline:
For international students, it is highly recommended to register two months before the starting date. Talk to one of our advisors for more details about the registration process.
