The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.
Get trained by Industry ExpertsOur courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest Business Analyst tools.
Project-Based LearningOur curriculum is kept up to date with the latest industry trends ensuring all our graduates are prepared for the job market.
Learn while you WorkOur students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
State of the Art InfrastructureState of the Art facility with over 20 labs, Data centers and server setups in the core of the downtown hub, giving access to , transit, business & entertainment districts.
24/7 Lab accessOur students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
Front-end web developers,Marketing managers, Digital marketing specialists, Marketing and sales professionals, Management, engineering, business, and communications graduates, Entrepreneurs and business owners, Marketing consultants.
Speak to an advisor to determine eligibility.
Software Developer, Intact
Developer, Morgan Stanley
Web Developer/Tech support, CGI
Web & Marketing Designer, Medicom group
Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiale)
Web Development and Digital Marketing (LEA.CX)
Google Analytics Certification
Google Adwords Certification
A.E.C. – Web Development and Digital Marketing (LEA.CX)
Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.
Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.
A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.
Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.
Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.
Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.
Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.
If you need any guidance for financial aid and our various government grants, please see the following and speak with an advisor for further details. Each student case is unique but we offer a variety of methods to help our students get the education they need to succeed.Apply for a Scholarship
AFE – Aide financière aux études/Student financial assistance
As all our diploma programs are officially recognized and approved by the Ministry of Education of Quebec, if financial aid for students is required, you can apply with the government of Quebec to get the appropriate help
Scholarships – MCIT also offers scholarships for a select few students in the form of reduced payments offered through the final payment
Montreal college course content is aligned to the industry requirements and is delivered by industry experts. This coupled with the fact that the training is hands-on, enabled me to succeed in the job interview. I was working a technical support specialist with a large corporation. Even though, I had a stable job, I realized that I needed to enhance my skill set to be more relevant in the job market, secure my future and earn more. To provide a fillip to my stagnating career, I invested in learning BASIS administration. I choose Montreal College after extensive research. In fact, the irony was that there was no other college offering a similar program. Having completed the training, I am and glad that I choose Montreal College. They provided the best learning platform including an instructor with many years of industry experience, learning aids and importantly practice labs that provided practical and hands-on training.Karim Oultache — Former student