Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR

Web Development and Digital Marketing LEA.CX

Web Development and Digital Marketing
Registration deadline:
For international students, it is highly recommended to register two months before the starting date. Talk to one of our advisors for more details about the registration process.

OVERVIEW

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

  • Digital Marketing with development
    Our programs are designed to teach you all you need to know about tech driven marketing efforts using latest tools.
  • Driven by Content & SEO
    The programs are set on a path to cover content strategy & SEO powered marketing, using the most update technologies.
  • Marketing powered by research
    We help students get used to Analytic tools like Google Analytics, Oribi, Hotjar, Yandex and others to do research.
  • Hands-On Social Media approach
    Whatever your chosen program of study, you will develop SM skills working on projects designed by industry experts.
  • See if you Qualify
Web Development and Digital Marketing
Cristal C

Software Developer, Intact

Web Development and Digital Marketing
David P

Developer, Morgan Stanley

Web Development and Digital Marketing
Thomas Beltran

Web Developer/Tech support, CGI

Web Development and Digital Marketing
Simin Nassiri

Web & Marketing Designer, Medicom group

ELIGIBILITY AND REQUIREMENTS

 Applicants with Post-secondary studies in Business Management, Social Science or Information Technology, are a good match for this AEC. Having a CEGEP Diploma, or relevant experience of at least 1 year in business development or Marketing would make you as well a good candidate. Students need the following (minimum) ministry stipulated requirements: Secondary V / High School Diploma with good knowledge of Microsoft Office Applications (Word, Excel, PowerPoint)

To determine your eligibility, you need to meet with an advisor.

Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiale)

Web Development and Digital Marketing (LEA.CX)
-1800 hrs-

Certification Tracks
Google Analytics Certification
Google Adwords Certification

COURSE OUTLINE

A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1800 hrs)-

<Download Outline>

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.

INSTRUCTOR SPOTLIGHT

STUDENT LOANS & SCHOLARSHIPS

If you need any guidance for financial aid and our various government grants, please see the following and speak with an advisor for further details. Each student case is unique but we offer a variety of methods to help our students get the education they need to succeed.

Apply for a Scholarship

AFE – Aide financière aux études/Student financial assistance 

As all our diploma programs are officially recognized and approved by the Ministry of Education of Quebec, if financial aid for students is required, you can apply with the government of Quebec to get the appropriate help 

Scholarships – MCIT also offers scholarships for a select few students in the form of reduced payments offered through the final payment 

Talk to an advisor to determine your eligibility

COMMUNITY TESTIMONIAL

Montreal college course content is aligned to the industry requirements and is delivered by industry experts. This coupled with the fact that the training is hands-on, enabled me to succeed in the job interview. I was working a technical support specialist with a large corporation. Even though, I had a stable job, I realized that I needed to enhance my skill set to be more relevant in the job market, secure my future and earn more. To provide a fillip to my stagnating career, I invested in learning BASIS administration. I choose Montreal College after extensive research. In fact, the irony was that there was no other college offering a similar program. Having completed the training, I am and glad that I choose Montreal College. They provided the best learning platform including an instructor with many years of industry experience, learning aids and importantly practice labs that provided practical and hands-on training.

Karim Oultache — Former student
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing

CALENDAR

— F.A.Q —

Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Yes, we will. Please consult our Career center section for additional information.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring their own laptops.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.

Montreal College of Information Technology

Collège des TI de Montréal   

110-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3A9

+1 514-312-2383
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