Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR

Web Development and Digital Marketing LEA.CX

Web Development and Digital Marketing

OVERVIEW

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

KEY FEATURES

  • Web Development and Digital Marketing

    Get trained by Industry Experts

    Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest Business Analyst tools.
  • Web Development and Digital Marketing

    Project-Based Learning

    Our curriculum is kept up to date with the latest industry trends ensuring all our graduates are prepared for the job market.
  • Web Development and Digital Marketing

    Learn while you Work

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
  • Web Development and Digital Marketing

    State of the Art Infrastructure

    State of the Art facility with over 20 labs, Data centers and server setups in the core of the downtown hub, giving access to , transit, business & entertainment districts.
  • Web Development and Digital Marketing

    24/7 Lab access

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.
*Industry focus *Job market matched programs *Get trained by industry experts *Learn while you work *Latest tools and frameworks *24/7 Lab access *Co-Op internship available *Over 5000 strong alumni network *State of the Art Infrastructure (dedicated VM for each student)

COURSE OUTLINE

A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1800 hrs)-

Download Outline

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.

Become ready for the workplace

These MCIT programs help you to be job ready.

NETWORK EVENTS

The Intelligent Networking with companies, instructors sharing their network, Peer to peer networking, Meet with recruiters.

NETWORK EVENTS
X NETWORK EVENTS

Resume is the key to making the first impact with your profile.

INTERVIEW PREPARATION

Resume building, LinkedIn Training, Mock interviews hosted by companies, Technical interview prep, Behavioral interviews.

INTERVIEW PREPARATION
X INTERVIEW PREPARATION

We assist you turn your projects into relevant portfolios.

PORTFOLIO PREPARATION

Enhance your portfolio with relevant projects, Tell your story, Relevancy of the projects, Display experience.

PORTFOLIO PREPARATION
X PORTFOLIO PREPARATION

Mentorship & guidance - the key to career success.

MENTORSHIP

The Mentors, instructors, or alumni help you understand the required skills for your desired career path and the path to land your dream job!  


MENTORSHIP
X MENTORSHIP

WHO SHOULD APPLY?

Career starters : Enterprising individuals who are seeking to enter the job market, wanting to set up their own business or are interested in making a shift in their current job status. MCIT’s Web & Digital Marketing program can help you transition into, or start a new career as an enterprising Digital Marketing professional.
Career advancers : Looking to Familiarize with Content strategy, Marketing automation, Email automation & segmenting techniques. Master everything from the ground up, making you an expert in the field. 
Entrepreneurs : Meant for entrepreneurs and creative individuals, the Digital Marketing program can further help you learn how to strategize your lead segments and raise conversion levels for organisations to maximize business value.
Fresh Graduates : Fresh university grads with a penchant for marketing & technology can back up their academic credentials with this Digital Marketing training.
Web Development and Digital Marketing
Cristal C

Software Developer, Intact

Web Development and Digital Marketing
David P

Developer, Morgan Stanley

Web Development and Digital Marketing
Thomas Beltran

Web Developer/Tech support, CGI

Web Development and Digital Marketing
Simin Nassiri

Web & Marketing Designer, Medicom group

Admissions Process

The admission process entails the submission of several key documents. Applicants must provide their diploma and transcripts

  • Highest level of education.
  • Current resume detailing professional and education
  • Birth certificate translated into either English or French
  • 2 Photo identification are necessary.

Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiale)

Web Development and Digital Marketing (LEA.CX)
-1800 hrs-

Certification Tracks
Google Analytics Certification
Google Adwords Certification

INSTRUCTOR SPOTLIGHT

Loans & Scholarships

Scholarships for New Graduates

Students who have graduated with a post secondary diploma or degree from a qualifying institution in the last two years.

Scholarships for New Immigrants

Students who have arrived in Canada two years or less at the time of submitting their application.

Merrit based Scholarships

The Montreal College of Information Technology offers merit-based scholarships to deserving candidates,for exceptional academic or professional contributions.

Other Options

We also have scholarships
for students who were laid off recently
in the past 6 months.

montrealcollege

Empower students through Financial Aid

Conveying our commitment to student success through financial support.

Loans through the Government

Apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).

Loans fromPartners

Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.

Application Advice

Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.

montrealcollege

COMMUNITY TESTIMONIAL

Montreal college course content is aligned to the industry requirements and is delivered by industry experts. This coupled with the fact that the training is hands-on, enabled me to succeed in the job interview. I was working a technical support specialist with a large corporation. Even though, I had a stable job, I realized that I needed to enhance my skill set to be more relevant in the job market, secure my future and earn more. To provide a fillip to my stagnating career, I invested in learning BASIS administration. I choose Montreal College after extensive research. In fact, the irony was that there was no other college offering a similar program. Having completed the training, I am and glad that I choose Montreal College. They provided the best learning platform including an instructor with many years of industry experience, learning aids and importantly practice labs that provided practical and hands-on training.

Karim Oultache — Former student

    CALENDAR

    11 October 2024

    Register before 10 October 2024

    14 February 2025

    Register before 13 February 2025

    13 June 2025

    Register before 12 June 2025

    Registration deadline:
    For international students, it is highly recommended to register three months before the starting date. Talk to one of our advisors for more details about the registration process.

    — F.A.Q —

    Our Web Development segment focuses on providing students with the skills and knowledge needed to build, design, and maintain websites and web applications. The program covers areas such as HTML, CSS, JavaScript, front-end frameworks, back-end development, and database management.

    Our Digital Marketing segment offers comprehensive training in online marketing strategies and tools. Topics include search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and web analytics.

    Our program content is curated from industry-recognized leaders such as Google, HubSpot, and W3C, ensuring alignment with the latest industry standards and practices. Each program is thoughtfully designed to equip students with the knowledge and skills necessary to excel in their chosen field and to confidently pursue real-world certifications.

    Yes, our programs are designed to accommodate students with varying levels of expertise, including beginners. Our instructors and  courses tailored for beginners to provide a solid foundation with varying levels of expertise.

    While prior knowledge of web technologies and marketing concepts is beneficial, it is not always required. Our programs cater to students with varying levels of expertise, from beginners to professionals seeking to enhance their skills in these areas. 

    To be eligible for a program of study leading to an attestation of college studies (AEC), Student must have training deemed sufficient by the college and meet one of the following conditions:

    • Have interrupted your full-time studies or pursued full-time post-secondary studies for at least 2 consecutive sessions or one school year;
    • Be covered by an agreement concluded between the college and an employer or benefit from a government program;
    • Have interrupted your full-time studies for one session and have pursued full-time post-secondary studies for one session;
    • Hold a professional studies diploma.
      1. The program of study makes it possible to acquire technical training in a field for which there is no program of study leading to a college diploma;
      2. The study program is covered by an agreement concluded between the Minister and a department or agency of the Government of Québec regarding training.

    Student must meet all the following requirements:

    • Knowledge of computer hardware and Operating Systems like Windows, MacOS.
    • Advanced High School mathematics
    • Good to have knowledge on programming language

    Graduates of this program can pursue various career paths including web developer, front-end developer, back-end developer, full-stack developer, digital marketing specialist, SEO analyst, social media manager, and more. Our career services team provides guidance and support for job placement and advancement.

    Our programs utilize a combination of lectures, hands-on lab exercises, case studies, and real-world projects to ensure a comprehensive learning experience. We also provide access to online resources and support forums for additional learning.

    Yes, we facilitate internships and practical experience opportunities with industry partners to help students apply their skills in real-world scenarios and gain valuable experience.

    Yes, we offer flexible study options including part-time evening classes and online courses to accommodate students with busy schedules or those unable to attend in person.

    Montreal College of Information Technology

    200-1255 Robert-Bourassa Blvd.
    Montreal, Quebec H3B 3B2

    +1 514-312-2383
    .(JavaScript must be enabled to view this email address)