Montreal College of Information Technology
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Web Development and Digital Marketing LEA.CX

Web Development and Digital Marketing
International students need to apply four months before the start date

Overview

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.

A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.

Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.

By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

  • Content Aligned with Google© and Facebook© Technologies
  • Interactive, Project-Based Program
  • Market Aligned Technologies
  • Subject-Matter Experts From the Field

SKILLS ACQUIRED

Web Development and Digital Marketing
Cecilia G

Java Developer

Web Development and Digital Marketing
Cristal C

Developer

Web Development and Digital Marketing
David P

Big Data Student/Java Developer

Web Development and Digital Marketing
Dinith karunanayake

Developer

ELIGIBILITY AND REQUIREMENTS

This is an entry-level course/program, but it assumes that learners have the following: High school education. General IT business knowledge. One-year of full-time employment/experience in IT or in marketing. Any other related and relevant experience

COURSE OUTLINE

A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1200 hrs)-

<Download Outline>

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.

INSTRUCTOR SPOTLIGHT

If you need any guidance for financial aid and our various government grants, please see the following and speak with an advisor for further details. Each student case is unique but we offer a variety of methods to help our students get the education they need to succeed.

Apply for a Scholarship

If you need any guidance for financial aid and our various government grants, please see the following and speak with an advisor for further details. Each student case is unique but we offer a variety of methods to help our students get the education they need to succeed.

 

AFE – Aide financière aux études/Student financial assistance 

As all our diploma programs are officially recognized and approved by the Ministry of Education of Quebec, if financial aid for students is required, you can apply with the government of Quebec to get the appropriate help 

Scholarships – MCIT also offers scholarships for a select few students in the form of reduced payments offered through the final payment 

Talk to an advisor to determine your eligibility

ACCESS TO THE BEST CAREER SERVICES

Web Development and Digital Marketing

Career Support From Day 1

Web Development and Digital Marketing

Hands-On Workshops Throughout the Program

Web Development and Digital Marketing

1-on-1 Support When You Need It

COMMUNITY TESTIMONIAL

The instructor-led classes were an incredibly practical approach to a personalized and effective learning experience

Amentor Messanvi — Software Testing Consultant at CGI
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing
  • Web Development and Digital Marketing

CALENDAR

— F.A.Q —

Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Yes, we will. Please consult our Career center section for additional information.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring their own laptops.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.