Master Certificate in Generative AI for Business Leaders
Master Certificate in Generative AI for Business Leaders
Master Certificate in Generative AI for Business Leaders
Harness AI to Transform Strategy, Operations & Decision-Making Across the Enterprise
Designed for business leaders, this program builds essential literacy in AI, machine learning, and generative AI—equipping you to lead enterprise-wide transformation. You'll explore the GenAI tech stack, foundation models, and scalable cloud deployment strategies, while uncovering practical applications in automation, customer experience, marketing, and R&D. With a focus on ROI, responsible AI, and competitive advantage, you'll gain the tools to turn AI innovation into impactful, strategic outcomes.
Harness AI to Transform Strategy, Operations & Decision-Making Across the Enterprise
Designed for business leaders, this program builds essential literacy in AI, machine learning, and generative AI—equipping you to lead enterprise-wide transformation. You'll explore the GenAI tech stack, foundation models, and scalable cloud deployment strategies, while uncovering practical applications in automation, customer experience, marketing, and R&D. With a focus on ROI, responsible AI, and competitive advantage, you'll gain the tools to turn AI innovation into impactful, strategic outcomes.
Talk to an Advisor
Talk to an Advisor
Talk to an Advisor
Start Date
Start Date
Start Date
Program Duration
6 Months
Program Duration
6 Months
Program Duration
6 Months
Learning Format
Intructor-Led (Live Project-Based Learning)
Individuals who want structure & accountability
Evenings, 2x per week (6-9 PM)
Live classes, group projects, custom labs, 1:1 support
Mentor-Guided (Self-Paced + Projects)
Motivated learners who want flexible learning with support
Flexible + weekly mentor
check-in
Guided labs, weekly mentor sessions, TA support, real projects
Self-Paced (Curated Path – Tech Pack)
Independent learners exploring a career path
Start Anytime
MCIT LMS curated path, one-time mentor onboarding, tools access
Intructor-Led (Live Project-Based Learning)
Individuals who want structure & accountability
Evenings, 2x per week (6-9 PM)
Live classes, group projects, custom labs, 1:1 support
Mentor-Guided (Self-Paced + Projects)
Motivated learners who want flexible learning with support
Flexible + weekly mentor check-in
Guided labs, weekly mentor sessions, TA support, real projects
Self-Paced (Curated Path – Tech Pack)
Independent learners exploring a career path
Start Anytime
MCIT LMS curated path, one-time mentor onboarding, tools access
Program Overview
Program Overview
Program Overview
GenAI Applications for Leaders – Program Overview
Lead your organization’s GenAI transformation with confidence. This executive-focused program blends strategic insight with hands-on experience, enabling leaders to drive innovation, operational efficiency, and responsible AI adoption across business functions. Through real-world case studies, expert-led sessions, and industry-relevant projects, you’ll learn to turn GenAI from a buzzword into a business advantage.
Course Outline
Course Outline
Course Outline
AI Literacy for Business Leaders
Gain foundational knowledge of AI, ML, and Generative AI tailored for business leaders. Understand how core technologies like neural networks, GANs, transformers, and LLMs create business value and inform strategic decision-making.
Concepts Learned:
AI, ML, and Generative AI fundamentals
Key differences between AI and Generative AI
Supervised, unsupervised, and reinforcement learning
Neural networks, GANs, transformers, and LLMs
Chatbots for customer engagement and automation
AI output tuning: temperature & sampling methods
Generative AI Tech Stack
Generative AI Tech Stack
Generative AI Use Cases: Sales & Marketing
Generative AI Use Cases: Sales & Marketing
Generative AI Use Cases: Customer Service
Generative AI Use Cases: Customer Service
Generative AI Use Cases: Data Analytics
Generative AI Use Cases: Data Analytics
Ethics and Economics of Generative AI
Workflow Automation with AI
Automate repetitive tasks and streamline workflows with AI-powered tools. Learn to build integrations with Zapier, OpenAI APIs, and automation frameworks for sales, marketing, and operations.
Concepts Learned:
Workflow automation fundamentals
Zapier triggers and multistep Zaps
OpenAI API integration for smart tasks
Content, email, and social automation
Debugging and scaling automated workflows
SKILLS GAINED
……………………..
Generative AI Use Cases: Sales & Marketing
Discover how Generative AI transforms sales and marketing through personalized campaigns, predictive analytics, and AI-powered engagement.
Concepts Learned:
AI in lead generation and segmentation
AI-generated content and personalized campaigns
Sales forecasting and predictive analytics
Conversational AI for engagement
Case studies and implementation challenges
SKILLS GAINED
……………………..
Generative AI Use Cases: Customer Service
Enhance customer service operations with AI-driven personalization, automated problem resolution, and sentiment analysis.
Concepts Learned:
AI in customer service operations
Chatbot and virtual assistant deployment
Automated resolution workflows
Sentiment analysis for insights
Case studies in service automation
SKILLS GAINED
……………………..
Generative AI Use Cases: Software Engineering
Description:
Learn how AI accelerates software development with automated code generation, testing, documentation, and security assessments.
Concepts Learned:
AI-assisted code writing and completion
Test generation and automated QA
Documentation generation with AI
Code optimization and refactoring
AI-powered UI/UX design support
Future of no-code AI-driven development
SKILLS GAINED
……………………..
Generative AI Use Cases: Data Analytics
Transform data analytics workflows using AI-driven insights, anomaly detection, predictive modeling, and scenario simulation.
Concepts Learned:
AI-powered data exploration
Pattern recognition and hypothesis generation
Anomaly and outlier detection
Predictive modeling and forecasting
Scenario simulations and risk analysis
SKILLS GAINED
……………………..
Generative AI Use Cases: Product R&D
Accelerate product innovation with AI-driven research, market analysis, and prototyping.
Concepts Learned:
AI in market research and customer journey mapping
AI-driven prototyping and rapid design
SWOT and risk analysis with AI insights
Predictive UX and real-time monitoring
Ethical considerations in AI-powered R&D
SKILLS GAINED
……………………..
Ethics and Economics of Generative AI
Understand the financial and ethical implications of deploying GenAI, from ROI measurement to regulatory compliance.
Concepts Learned:
Cost modeling and AI project ROI
Economic trade-offs of AI vs. manual workflows
Fairness, bias, and accountability risks
Data privacy and compliance frameworks
Future global regulatory trends in AI
SKILLS GAINED
……………………..
Microsoft Copilot for Business
Learn to integrate Microsoft Copilot into enterprise workflows to boost productivity across sales, IT, HR, marketing, and finance.
Concepts Learned:
Microsoft Copilot features and capabilities
Copilot in sales optimization and proposal writing
Copilot for IT troubleshooting and security
Copilot for marketing, finance, and HR tasks
Best practices for Copilot adoption
SKILLS GAINED
……………………..
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
SKILLS GAINED
……………………..
AI Literacy for Business Leaders
Gain foundational knowledge of AI, ML, and Generative AI tailored for business leaders. Understand how core technologies like neural networks, GANs, transformers, and LLMs create business value and inform strategic decision-making.
Concepts Learned:
AI, ML, and Generative AI fundamentals
Key differences between AI and Generative AI
Supervised, unsupervised, and reinforcement learning
Neural networks, GANs, transformers, and LLMs
Chatbots for customer engagement and automation
AI output tuning: temperature & sampling methods
SKILLS GAINED
……………………..
Workflow Automation with AI
Workflow Automation with AI
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
SKILLS GAINED
……………………..
Generative AI Tech Stack
Understand the tools, infrastructure, and deployment practices required to scale enterprise-grade generative AI solutions. Learn to balance performance, cost, and scalability while leveraging cloud environments.
Concepts Learned:
GenAI infrastructure and components
Foundation models: open-source vs. proprietary
Scalability and cost trade-offs
LLMOps and AI deployment workflows
Fine-tuning vs. Retrieval-Augmented Generation (RAG)
Cloud and compute resources for scaling AI
SKILLS GAINED
……………………..
Generative AI Use Cases: Software Engineering
Generative AI Use Cases: Software Engineering
Generative AI Use Cases: Product R&D
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
SKILLS GAINED
……………………..
Workflow Automation with AI
Automate repetitive tasks and streamline workflows with AI-powered tools. Learn to build integrations with Zapier, OpenAI APIs, and automation frameworks for sales, marketing, and operations.
Concepts Learned:
Workflow automation fundamentals
Zapier triggers and multistep Zaps
OpenAI API integration for smart tasks
Content, email, and social automation
Debugging and scaling automated workflows
SKILLS GAINED
……………………..
Generative AI Use Cases: Sales & Marketing
Discover how Generative AI transforms sales and marketing through personalized campaigns, predictive analytics, and AI-powered engagement.
Concepts Learned:
AI in lead generation and segmentation
AI-generated content and personalized campaigns
Sales forecasting and predictive analytics
Conversational AI for engagement
Case studies and implementation challenges
SKILLS GAINED
……………………..
Generative AI Use Cases: Customer Service
Enhance customer service operations with AI-driven personalization, automated problem resolution, and sentiment analysis.
Concepts Learned:
AI in customer service operations
Chatbot and virtual assistant deployment
Automated resolution workflows
Sentiment analysis for insights
Case studies in service automation
SKILLS GAINED
……………………..
Generative AI Use Cases: Software Engineering
Description:
Learn how AI accelerates software development with automated code generation, testing, documentation, and security assessments.
Concepts Learned:
AI-assisted code writing and completion
Test generation and automated QA
Documentation generation with AI
Code optimization and refactoring
AI-powered UI/UX design support
Future of no-code AI-driven development
SKILLS GAINED
……………………..
Generative AI Use Cases: Data Analytics
Transform data analytics workflows using AI-driven insights, anomaly detection, predictive modeling, and scenario simulation.
Concepts Learned:
AI-powered data exploration
Pattern recognition and hypothesis generation
Anomaly and outlier detection
Predictive modeling and forecasting
Scenario simulations and risk analysis
SKILLS GAINED
……………………..
Generative AI Use Cases: Product R&D
Accelerate product innovation with AI-driven research, market analysis, and prototyping.
Concepts Learned:
AI in market research and customer journey mapping
AI-driven prototyping and rapid design
SWOT and risk analysis with AI insights
Predictive UX and real-time monitoring
Ethical considerations in AI-powered R&D
SKILLS GAINED
……………………..
Ethics and Economics of Generative AI
Understand the financial and ethical implications of deploying GenAI, from ROI measurement to regulatory compliance.
Concepts Learned:
Cost modeling and AI project ROI
Economic trade-offs of AI vs. manual workflows
Fairness, bias, and accountability risks
Data privacy and compliance frameworks
Future global regulatory trends in AI
SKILLS GAINED
……………………..
AI Literacy for Business Leaders
Gain foundational knowledge of AI, ML, and Generative AI tailored for business leaders. Understand how core technologies like neural networks, GANs, transformers, and LLMs create business value and inform strategic decision-making.
Concepts Learned:
AI, ML, and Generative AI fundamentals
Key differences between AI and Generative AI
Supervised, unsupervised, and reinforcement learning
Neural networks, GANs, transformers, and LLMs
Chatbots for customer engagement and automation
AI output tuning: temperature & sampling methods
AI Literacy for Business Leaders
Gain foundational knowledge of AI, ML, and Generative AI tailored for business leaders. Understand how core technologies like neural networks, GANs, transformers, and LLMs create business value and inform strategic decision-making.
Concepts Learned:
AI, ML, and Generative AI fundamentals
Key differences between AI and Generative AI
Supervised, unsupervised, and reinforcement learning
Neural networks, GANs, transformers, and LLMs
Chatbots for customer engagement and automation
AI output tuning: temperature & sampling methods
SKILLS GAINED
……………………..
Generative AI Tech Stack
Workflow Automation with AI
Generative AI Use Cases: Sales & Marketing
Generative AI Tech Stack
Understand the tools, infrastructure, and deployment practices required to scale enterprise-grade generative AI solutions. Learn to balance performance, cost, and scalability while leveraging cloud environments.
Concepts Learned:
GenAI infrastructure and components
Foundation models: open-source vs. proprietary
Scalability and cost trade-offs
LLMOps and AI deployment workflows
Fine-tuning vs. Retrieval-Augmented Generation (RAG)
Cloud and compute resources for scaling AI
SKILLS GAINED
……………………..
Generative AI Use Cases: Customer Service
Generative AI Use Cases: Software Engineering
Generative AI Use Cases: Data Analytics
Generative AI Use Cases: Product R&D
Ethics and Economics of Generative AI
Workflow Automation with AI
Automate repetitive tasks and streamline workflows with AI-powered tools. Learn to build integrations with Zapier, OpenAI APIs, and automation frameworks for sales, marketing, and operations.
Concepts Learned:
Workflow automation fundamentals
Zapier triggers and multistep Zaps
OpenAI API integration for smart tasks
Content, email, and social automation
Debugging and scaling automated workflows
SKILLS GAINED
……………………..
Generative AI Use Cases: Sales & Marketing
Discover how Generative AI transforms sales and marketing through personalized campaigns, predictive analytics, and AI-powered engagement.
Concepts Learned:
AI in lead generation and segmentation
AI-generated content and personalized campaigns
Sales forecasting and predictive analytics
Conversational AI for engagement
Case studies and implementation challenges
SKILLS GAINED
……………………..
Generative AI Use Cases: Customer Service
Enhance customer service operations with AI-driven personalization, automated problem resolution, and sentiment analysis.
Concepts Learned:
AI in customer service operations
Chatbot and virtual assistant deployment
Automated resolution workflows
Sentiment analysis for insights
Case studies in service automation
SKILLS GAINED
……………………..
Generative AI Use Cases: Software Engineering
Description:
Learn how AI accelerates software development with automated code generation, testing, documentation, and security assessments.
Concepts Learned:
AI-assisted code writing and completion
Test generation and automated QA
Documentation generation with AI
Code optimization and refactoring
AI-powered UI/UX design support
Future of no-code AI-driven development
SKILLS GAINED
……………………..
Generative AI Use Cases: Data Analytics
Transform data analytics workflows using AI-driven insights, anomaly detection, predictive modeling, and scenario simulation.
Concepts Learned:
AI-powered data exploration
Pattern recognition and hypothesis generation
Anomaly and outlier detection
Predictive modeling and forecasting
Scenario simulations and risk analysis
SKILLS GAINED
……………………..
Generative AI Use Cases: Product R&D
Accelerate product innovation with AI-driven research, market analysis, and prototyping.
Concepts Learned:
AI in market research and customer journey mapping
AI-driven prototyping and rapid design
SWOT and risk analysis with AI insights
Predictive UX and real-time monitoring
Ethical considerations in AI-powered R&D
SKILLS GAINED
……………………..
Ethics and Economics of Generative AI
Understand the financial and ethical implications of deploying GenAI, from ROI measurement to regulatory compliance.
Concepts Learned:
Cost modeling and AI project ROI
Economic trade-offs of AI vs. manual workflows
Fairness, bias, and accountability risks
Data privacy and compliance frameworks
Future global regulatory trends in AI
SKILLS GAINED
……………………..
Microsoft Copilot for Business
Learn to integrate Microsoft Copilot into enterprise workflows to boost productivity across sales, IT, HR, marketing, and finance.
Concepts Learned:
Microsoft Copilot features and capabilities
Copilot in sales optimization and proposal writing
Copilot for IT troubleshooting and security
Copilot for marketing, finance, and HR tasks
Best practices for Copilot adoption
SKILLS GAINED
……………………..
Microsoft Copilot for Business
Microsoft Copilot for Business
Microsoft Copilot for Business
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You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
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Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
➔ Attend an Info Session
➔ Meet an Advisor
➔ Submit Documents
➔ Get Scholarship
➔ Begin your Career
Attend an infosession
Scholarships
Financial Aid
Scholarships
Scholarships
Admission process
Eligibility
Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
➔ Attend an Info Session
➔ Meet an Advisor
➔ Submit Documents
➔ Get Scholarship
➔ Begin your Career
Attend an infosession
Scholarships
Scholarships
Financial Aid
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process
Eligibility
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Explore flexible options to support your education.
Government Loans
Apply through Quebec’s AFE
(Aide financière aux études) program.
Partner Loans
Access tailored loan solutions for:
Local entrepreneurs
Internationally trained professionals
Career-focused students
Need Help Applying?
Our team offers personalized guidance and support throughout the process.
Finance info >>
Attend an infosession
Scholarships
Financial Aid
Financial Aid
Admission
process
Eligibility
Financial Aid
Explore flexible options to support your education.
Government Loans
Apply through Quebec’s AFE
(Aide financière aux études) program.
Partner Loans
Access tailored loan solutions for:
Local entrepreneurs
Internationally trained professionals
Career-focused students
Need Help Applying?
Our team offers personalized guidance and support throughout the process.
Finance info >>
Attend an infosession
Scholarships
Financial Aid
Financial Aid
Admission
process
Eligibility
Financial Aid
Explore flexible options to support your education.
Government Loans
Apply through Quebec’s AFE
(Aide financière aux études) program.
Partner Loans
Access tailored loan solutions for:
Local entrepreneurs
Internationally trained professionals
Career-focused students
Need Help Applying?
Our team offers personalized guidance and support throughout the process.
Finance info >>
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interview Preperation
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Craft a Winning Resume & Land Your Dream Job Faster!
Your resume is your first impression on potential employers
Join our Resume Preparation Workshop to learn how to create a standout resume that highlights your skills, experience, and strengths in a way that grabs employers’ attention.
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interview Preperation
Portfolio
Preparation
Craft a Winning Resume & Land Your Dream Job Faster!
Your resume is your first impression on potential employers
Join our Resume Preparation Workshop to learn how to create a standout resume that highlights your skills, experience, and strengths in a way that grabs employers’ attention.
Attend an infosession
Resume preperation
Networking Events
Resume Preperation
interview Preperation
Portfolio
Preparation
Craft a Winning Resume & Land Your Dream Job Faster!
Your resume is your first impression on potential employers
Join our Resume Preparation Workshop to learn how to create a standout resume that highlights your skills, experience, and strengths in a way that grabs employers’ attention.
Attend an infosession
Networking Events
Financial Aid
Resume Preperation
Interview
Preperation
Portfolio
Preparation
Resume preperation
Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
➔ Attend an Info Session
➔ Meet an Advisor
➔ Submit Documents
➔ Get Scholarship
➔ Begin your Career
Networking Events
Financial Aid
Resume Preperation
Interview
Preperation
Portfolio
Preparation
Resume preperation
Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
➔ Attend an Info Session
➔ Meet an Advisor
➔ Submit Documents
➔ Get Scholarship
➔ Begin your Career
Networking Events
Financial Aid
Resume Preperation
Interview
Preperation
Portfolio
Preparation
Resume preperation
Our financial partners offer loans and personalized support to local entrepreneurs and internationally trained professionals.
You can also apply with the government to get financial aid through the AFE loan program (Aide financière aux études/Student financial assistance).
➔ Attend an Info Session
➔ Meet an Advisor
➔ Submit Documents
➔ Get Scholarship
➔ Begin your Career
Instructor Spotlight
Upon successful completion the college grants the student an AEC (Attestation d’études collégiale)
Business Intelligence and Visualization Analyst (LEA.CV)
-900 hrs-
Intructor spotlight
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FAQs
FAQs
FAQs
What is the Master Certificate in Generative AI for Business Leaders program?
Who Should Take This Generative AI Course?
Who Should Take This Generative AI Course?
What is the Master Certificate in Generative AI for Business Leaders program?
What will I learn in the Generative AI for Business Leaders program?
What will I learn in the Generative AI for Business Leaders program?
What is the Master Certificate in Generative AI for Business Leaders program?
Does the program include hands-on experience?
Does the program include hands-on experience?
What is the Master Certificate in Generative AI for Business Leaders program?
What are the key outcomes of Master Certificate in Gen AI program?
What are the key outcomes of Master Certificate in Gen AI program?
What is the Master Certificate in Generative AI for Business Leaders program?
How is this program different from a general AI course?
How is this program different from a general AI course?
What is the Master Certificate in Generative AI for Business Leaders program?
Will I receive personalized mentorship or guidance?
Will I receive personalized mentorship or guidance?
What is the Master Certificate in Generative AI for Business Leaders program?
What makes MCIT's program unique compared to other providers?
What makes MCIT's program unique compared to other providers?
What is the Master Certificate in Generative AI for Business Leaders program?
What is the Master Certificate in Generative AI for Business Leaders program?
What is the Master Certificate in Generative AI for Business Leaders program?
What is the Master Certificate in Generative AI for Business Leaders program?
What is the Master Certificate in Generative AI for Business Leaders program?
Master Certificate in Generative AI for Business Leaders
Master Certificate in Generative AI for Business Leaders
Master Certificate in Generative AI for Business Leaders
What is the Master Certificate in Generative AI for Business Leaders program?
Who Should Take This Generative AI Course?
What will I learn in the Generative AI for Business Leaders program?
Does the program include hands-on experience?
What are the key outcomes of Master Certificate in Gen AI program?
How is this program different from a general AI course?
Will I receive personalized mentorship or guidance?
What makes MCIT's program unique compared to other providers?
Master Certificate in Generative AI for Business Leaders
Montreal College of Information Technology
200-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3B2
+1 514 312 2383
Montreal College of Information Technology
Collège des technologies de l’information de Montréal
200-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3B2
+1 514 312 2383
Montreal College of Information Technology
Collège des technologies de l’information de Montréal
200-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3B2
+1 514 312 2383
Montreal College of Information Technology
Collège des technologies de l’information de Montréal
200-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3B2
+1 514 312 2383