CERTIFICATS
Web Analytics & Conversion Optimisation
OVERVIEW
In this course, students will learn how to use analytics and data in every aspect of their marketing strategy. Additionally, they will learn how to set up, read and analyze data from Google Analytics and other web tools to make better business decisions effectively.
Instructor Led
KEY FEATURES
Get trained by industry Experts
Project Based Learning
Learn while you Work
State of the Art Infrastructure
24/7 Lab access
PLAN DE COURS
Web Analytics & Conversion Optimisation
The Importance of Analytics in Today’s Market
Types of data analytics: Descriptive analytics, Diagnostic analytics, Prescriptive Analytics, and Predictive Analytics.
How to install tracking properties on a website through GTM
Lab 01 Installing tracking on a website
A tour of a web analytics dashboard (e.g. for Google or YouTube or Facebook)
Types of reports
KPI’s, Metrics, and Dimensions
Setting up a funnel
Goals and how they are tracked in analytics
Generating and Interpreting Reports
Lab 02 Implication of KPI’s on analytics reports for marketing decisions
Web analytics data for SEO, PPC & Social media strategy
Generating and interpreting data for competitor analysis
Online data for market research
Lab 04 Prepare Midterm exam
Lab 05 Creating dashboards and interpreting reports
What is Conversion Optimization?
Recording user behavior and generating heat maps
How users interact on web pages –e.g. Interpreting F-patterns
A/B testing and Multivariate Testing for conversion rate optimization
Call to actions (CTA) on web pages
Lab 06 CRO tools and functionalities
Interpreting trends and making projections.
Writing reports based on data from given case studies.
Presentation of reports
Lab 07 Prepare report based on user behavior
COMPÉTENCES ACQUISES
QUI DOIT POSTULER ?
While we encourage all interested applicants to apply, to gain acceptance into our Bootcamp you must:
Have a High School Diploma or equivalent, Complete an interview with a member of our Admissions Team, Commit to program and job search requirements.
Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Web Analytics and Conversion Optimization certification.
INSTRUCTOR SPOTLIGHT
Paresh Patel
Paresh travaille dans le domaine du marketing numérique depuis plus de 13 ans. Avec un baccalauréat en informatique et une multitude de certifications, notamment Google Analytics et Google Ads, il maîtrise parfaitement l'analyse des données numériques pour formuler des recommandations clés en matière d'optimisation. Coordonner avec les équipes de vente pour créer des campagnes marketing, créer et gérer des campagnes PPC et identifier les opportunités d'amélioration, développer, mettre en œuvre et gérer une stratégie de médias sociaux.
