In this course, students will learn how to use analytics and data in every aspect of their marketing strategy. Additionally, they will learn how to set up, read and analyze data from Google Analytics and other web tools to make better business decisions effectively.
Get trained by industry Experts
Project Based Learning
Learn while you Work
State of the Art Infrastructure
24/7 Lab access
Web Analytics & Conversion Optimisation
The Importance of Analytics in Today’s Market
Types of data analytics: Descriptive analytics, Diagnostic analytics, Prescriptive Analytics, and Predictive Analytics.
How to install tracking properties on a website through GTM
Lab 01 Installing tracking on a website
A tour of a web analytics dashboard (e.g. for Google or YouTube or Facebook)
Types of reports
KPI’s, Metrics, and Dimensions
Setting up a funnel
Goals and how they are tracked in analytics
Generating and Interpreting Reports
Lab 02 Implication of KPI’s on analytics reports for marketing decisions
Web analytics data for SEO, PPC & Social media strategy
Generating and interpreting data for competitor analysis
Online data for market research
Lab 04 Prepare Midterm exam
Lab 05 Creating dashboards and interpreting reports
What is Conversion Optimization?
Recording user behavior and generating heat maps
How users interact on web pages –e.g. Interpreting F-patterns
A/B testing and Multivariate Testing for conversion rate optimization
Call to actions (CTA) on web pages
Lab 06 CRO tools and functionalities
Interpreting trends and making projections.
Writing reports based on data from given case studies.
Presentation of reports
Lab 07 Prepare report based on user behavior
Have a High School Diploma or equivalent, Complete an interview with a member of our Admissions Team, Commit to program and job search requirements.
Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Web Analytics and Conversion Optimization certification.