Collège des technologies de l’information de Montréal
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Social Media Marketing 

MCIT's Social Media Marketing certificate aims to provide students with an introduction to the industry standard channels, tools and metrics used. Learn how they all fit into marketing plans, business plans and the holistic digital marketing ecosystem in today's world.

Instructor Led


  • Social Media Marketing 

    Get trained by industry Experts

  • Social Media Marketing 

    Project Based Learning

  • Social Media Marketing 

    Learn while you Work

  • Social Media Marketing 

    State of the Art Infrastructure

  • Social Media Marketing 

    24/7 Lab access


Social Media Marketing 

Who is using social media?
Lab 01    Stats on channels – Each group gets a channel

Introduction to all the terms associated with social media

Lab 02    Put together competitive research.
Put together an analytics report of social on the Google Merchandise store.

Marketing with Facebook

Lab 03    Put together a social sentiment report for your business.
Create a fully optimized Facebook

Marketing with Twitter

Marketing with Instagram

Lab 04    Create a fully optimized Twitter & Instagram

Marketing with LinkedIn

Marketing with Pinterest

Lab 05    Create a fully optimized LinkedIn page & Pinterest

Marketing with YouTube

Lab 06    Create a full Social Media report
Provide a Social Media Marketing approach for (FB, TW, LN, & Insta)

Content Creation

Lab 07    Content calendar for all the channels.
Create a Social Media strategy

Impact of video marketing
Getting started with Video Marketing
Creating compelling content
Promoting on YouTube

Lab 08    Prepare final project.



Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. Analyzing Data with Excel certification program can help you transition into, or start a new career as a fully equipped Excel expert or consultant.
Professionals aiming to undertake exams in Word or Excel to earn a Microsoft Office Specialist Expert certification or demonstrate their skills in Excel in a professional sphere.
Those seeking to validate a professional ability to work with MS Excel applications and tools. Familiarise with spreadsheet application distributed by Microsoft and data entry jobs, functions like graphic tools, calculators, formulas, charts, macro programming language, and other pivotal tools.
Professionals seeking an increase in salary and as much as 29% in the long run. In a similar survey done among employers, statistics indicate that a recruit feels more comfortable hiring a certified professional than recruiting a non certified professional.


You don't need any formal training to take this course but it is good to at least have:
Basic knowledge of the Microsoft Windows operating system and its core functionality. A general understanding of the digital marketing field. A general understanding of social media platforms and their functions.

Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Social Media Marketing certification.



— FAQ —

Pour vous inscrire à un cours, vous pouvez soit nous appeler, soit saisir votre demande en ligne, et notre personnel administratif vous appellera pour vous inscrire.
Vous pouvez trouver la plupart des informations de planification et de tarification sur notre site Web, ou vous pouvez appeler notre bureau pour obtenir de l'aide.
Absolument. N'hésitez pas à contacter notre bureau, nous serons plus qu'heureux de travailler avec vous pour répondre à vos besoins de formation.
Les sessions de MCIT commencent tous les quatre mois, soit en octobre (session d’automne), février (session d’hiver), et juin (session d’été). Les étudiants sont invités à s’inscrire au moins 2 à 16 semaines à l’avance. Veuillez noter que plusieurs cours affichent complet bien avant la date limite d’inscription.