CERTIFICATS
Search Engine Optimization and Pay Per Click with Google
OVERVIEW
Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them. Additionally, you will also learn how to monitor the performance of these campaigns based on the most influential metrics. Finally, students will also learn how to optimize websites, carry out their website audits, diagnose websites, and flag down any problems before they arise.
Instructor Led
KEY FEATURES
Get trained by industry Experts
Project Based Learning
Learn while you Work
State of the Art Infrastructure
24/7 Lab access
PLAN DE COURS
Search Engine Optimization and Pay Per Click with Google
- What is SEO?
- The two types of SEO – On page & Off page SEO
- How search engines work
- Tracking SEO performance – Tools & techniques
Lab 01 1. Research on popular search engines 2. How SEO performance is tracked through analytics & Google search console.
- List of on page SEO ranking factors
- On page SEO website audits
- On page SEO strategy
- Underpinnings of technical SEO within the framework of on page SEO
- Integrating Google Properties – Google Search Console & Google Analytics
Lab 02 Conduct a website audit on an assigned website for on page factors
- List of off page SEO ranking factors
- Off page SEO strategy
- Generating a backlinks reports
- Integrating a social media strategy for websites
Lab 03 Generate a backlinks report on a given website and propose a strategy for improving its off page SEO.
- Types of keywords in SEO (informational, navigational & transactional, long tail vs short tail keywords)
- Keyword research using tools
- Keyword integration within content, URL structure, H1 tags, Meta title and description.
- Keyword based vs branded domain names
- Local SEO and Google My Business
- SEO for mobile
- Black hat & white hat SEO
Lab 04 Keyword research and SEO optimized content writing on an assigned niche
- What is PPC and SEM?
- A tour of the Google ads platform and its features
- Foundations for a PPC strategy
- Persona Analysis
- Types of keywords ( exact match, broad match, phrase math & modified broach match)
- Types of ad campaigns
Lab 05 Persona analysis for a defined target group + Presentation of types of ads
- Keyword research and selection based on CPC and competition
- Campaign, Ad groups & Ads
- Audiences and (re)targeting
- Landing pages and quality score
- Calculating and managing budgets for PPC campaigns
Lab 06 Define the target audience for a campaign and research keywords based on relevance and intent.
- Text ad copy
- Banner ads copy
- CRO, A/B testing and landing page design
- Call To Actions in pages and ad copies
Lab 07 Create a landing page mockup and an ad copy for a PPC campaign
COMPÉTENCES ACQUISES
QUI DOIT POSTULER ?
While we encourage all interested applicants to apply, to gain acceptance into our Bootcamp you must:
Have a High School Diploma or equivalent, Complete an interview with a member of our Admissions Team, Commit to program and job search requirements.
Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Search Engine Optimization and Pay Per Click with Google certification.
INSTRUCTOR SPOTLIGHT
