Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them. Additionally, you will also learn how to monitor the performance of these campaigns based on the most influential metrics. Finally, students will also learn how to optimize websites, carry out their website audits, diagnose websites, and flag down any problems before they arise.
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Search Engine Optimization and Pay Per Click with Google
Lab 01 1. Research on popular search engines 2. How SEO performance is tracked through analytics & Google search console.
Lab 02 Conduct a website audit on an assigned website for on page factors
Lab 03 Generate a backlinks report on a given website and propose a strategy for improving its off page SEO.
Lab 04 Keyword research and SEO optimized content writing on an assigned niche
Lab 05 Persona analysis for a defined target group + Presentation of types of ads
Lab 06 Define the target audience for a campaign and research keywords based on relevance and intent.
Lab 07 Create a landing page mockup and an ad copy for a PPC campaign
Have a High School Diploma or equivalent, Complete an interview with a member of our Admissions Team, Commit to program and job search requirements.
Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Search Engine Optimization and Pay Per Click with Google certification.