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Fundamentals of Digital Marketing

MCIT's Fundamentals of Digital Marketing certificate aims to provide students with the conceptual framework and knowledge needed in developing strategic digital marketing campaigns. In addition, students will learn different methods to best capture an audience such as SEO, SEM, and PPC alongside learning about the different branches of digital marketing and how these integrate into the whole program.

Instructor Led


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    Get trained by industry Experts

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    Project Based Learning

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    Learn while you Work

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    State of the Art Infrastructure

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    24/7 Lab access


Fundamentals of Digital Marketing

  • What is digital marketing?
  • Traditional vs digital marketing 
  • Evolution of digital marketing from traditional marketing 
  • The major components of digital marketing (SEO, PPC, Web design, content marketing, social media marketing, analytics, and email marketing
  • Buyer’s journey and Sales funnels 
  • ROI and ROAS 
  • SWOT & The 4 P’s
  • Leads and lead magnets 
  • The SOSTAC Model for digital strategy
  • SMART goals 
  • Marketing automation 
  • Call to actions and landing page architecture
  • What is SEO? 
  • Search engines and how they operate 
  • On-page and off-page SEO 
  • Local SEO 
  • Content Creation Strategy 
  • Voice search 
  • Types of Keywords
  • What is search engine marketing?
  • Glossary of key terms related to SEM 
  • Persona Analysis & market segments 
  • Types of ads
  • A tour of the Google ads interface
  • Bing ads, LinkedIn Ads, Pinterest ads
  • What is social media marketing? 
  • Glossary of terms related to social media marketing 
  • Social media marketing platforms 
  • Social media marketing best practices
  • What is analytics? 
  • Understanding data-driven decision making 
  • Google analytics – a tour of the interface 
  • Google tag manager 
  • Google search console 
  • Analytics on other platforms – Facebook, YouTube, Awstats 
  • CRO and tools for tracking user behavior on web pages.
  • Contemporary industry tools and their main functions
  • Tools for SEO 
  • Tools for PPC 
  • Tools for graphic design 
  • Tools for email marketing 
  • Website audit tools 
  • Tracking tools for website performance



Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. Analyzing Data with Excel certification program can help you transition into, or start a new career as a fully equipped Excel expert or consultant.
Professionals aiming to undertake exams in Word or Excel to earn a Microsoft Office Specialist Expert certification or demonstrate their skills in Excel in a professional sphere.
Those seeking to validate a professional ability to work with MS Excel applications and tools. Familiarise with spreadsheet application distributed by Microsoft and data entry jobs, functions like graphic tools, calculators, formulas, charts, macro programming language, and other pivotal tools.
Professionals seeking an increase in salary and as much as 29% in the long run. In a similar survey done among employers, statistics indicate that a recruit feels more comfortable hiring a certified professional than recruiting a non certified professional.


You don't need any formal training to take this course but it is good to at least have:
Basic knowledge of the Microsoft Windows operating system and its core functionality. A general understanding of the digital marketing field

Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Fundamentals of Digital Marketing certification.



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Les sessions de MCIT commencent tous les quatre mois, soit en octobre (session d’automne), février (session d’hiver), et juin (session d’été). Les étudiants sont invités à s’inscrire au moins 2 à 16 semaines à l’avance. Veuillez noter que plusieurs cours affichent complet bien avant la date limite d’inscription.