Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR

A.E.C. Web Development and Digital Marketing LEA.CX

Web Development and Digital Marketing (Dip)
International students need to apply four months before the start date

State of the Industry

Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. A Digital Marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.

By mastering the tools and technologies taught in this program, you’ll be prepared for key roles in companies ranging from startups to multinational marketing agencies as you are bound to acquire the necessary skills. And with most of the organizations providing remote options, the role of a Digital Marketer is one of a kind where you can entirely go for remote work.

8 Months Classes + 4 Months Project/Internship

  • Average annual salary$48,435 per year 150,000 jobs by 2020
  • $100 billion globalindustry by 2019

Professional benefits

The AEC program in Digital Marketing and Web Development is designed to give students a clear understanding of marketing strategy, consumer engagement and the democratization of media. Students learn how to develop digital marketing strategies, use digital marketing tools, acquire implementation skills for digital project management, and how to present their ideas and plans. Most digital marketing specialists move on to other roles within the marketing department, such as manager or team lead, and even the outside consultant.


Who should apply

This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset:

Front-end web developers
Marketing managers
Digital marketing specialists
Marketing and sales professionals
Management, engineering, business, and communications graduates
Entrepreneurs and business owners
Marketing consultants

Rosana N
Rosana N

Java Developer

Cecilia G
Cecilia G

Java Developer

David P
David P

Big Data Student/Java Developer

Dinith karunanayake
Dinith karunanayake



This is an entry-level course/program, but it assumes that learners have the following:

High school education
General IT business knowledge
One-year of full-time employment/experience in IT or in marketing
Any other related and relevant experience


A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(900 hrs)-

<Download Syllabus>

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.



MCIT offers scholarships for
deserving students, recent graduates, women, the unemployed and recent immigrants. The College offers up to $2000 off the tuition fees. Limited places for each session.
* This is only available for Local students

Apply for a Scholarship

AFE Student loan program

Students are eligible to apply for full tuition fees through the AFE Student loan program.
* This is only available for Local students

Talk to an advisor to determine your eligibility.


Web Development and Digital Marketing (Dip)

Canadian Work space

Web Development and Digital Marketing (Dip)

The art of Networking – How to build a professional network

Web Development and Digital Marketing (Dip)

Cover Letters writing CV & Resume writing Internship preparation

Web Development and Digital Marketing (Dip)

Job Search Checklist (Exploration, Preparation, Implementation)

Web Development and Digital Marketing (Dip)

LinkedIn Profile

Web Development and Digital Marketing (Dip)

Interview Preparation


After only one year at MCIT, I learned everything I ever wanted and am already in the market.

Alexander Haig — Java Student
  • Web Development and Digital Marketing (Dip)
  • Web Development and Digital Marketing (Dip)
  • Web Development and Digital Marketing (Dip)
  • Web Development and Digital Marketing (Dip)
  • Web Development and Digital Marketing (Dip)


— F.A.Q —

Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring their own laptops.
Yes, we will. Please consult our Career center section for additional information.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.