The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, digital analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.
The AEC program in Digital Marketing and Web Development is designed to give students a clear understanding of marketing strategy, consumer engagement and the democratization of media. Students learn how to develop digital marketing strategies, use digital marketing tools, acquire implementation skills for digital project management, and how to present their ideas and plans. Most digital marketing specialists move on to other roles within the marketing department, such as manager or team lead, and even the outside consultant.
This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset:
Front-end web developers
Marketing managers
Digital marketing specialists
Marketing and sales professionals
Management, engineering, business, and communications graduates
Entrepreneurs and business owners
Marketing consultants
Java Developer
Java Developer
Big Data Student/Java Developer
Developer
Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiales)
A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(900 hrs)-
Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.
Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.
A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.
Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.
Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.
Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.
Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.
MCIT offers scholarships for
deserving students, recent graduates, women, the unemployed and recent immigrants. The College offers up to $2000 off the tuition fees. Limited places for each session.
* This is only available for Local students
Students are eligible to apply for full tuition fees through the AFE Student loan program.
* This is only available for Local students
Canadian Work space
The art of Networking – How to build a professional network
Cover Letters writing CV & Resume writing Internship preparation
Job Search Checklist (Exploration, Preparation, Implementation)
LinkedIn Profile
Interview Preparation
After only one year at MCIT, I learned everything I ever wanted and am already in the market.
Alexander Haig — Java Student
