Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.
Overview
The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.
A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.
Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, digital analytics, digital content, mobile environments, marketing automation, and front-end web development.
By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.
- 1200 hrs*
- 13th October
- Talk to an
ADVISOR
- Average annual salary$48,435 per year 150,000 jobs by 2020
- $100 billion globalindustry by 2019
Professional benefits
The AEC program in Digital Marketing and Web Development is designed to give students a clear understanding of marketing strategy, consumer engagement and the democratization of media. Students learn how to develop digital marketing strategies, use digital marketing tools, acquire implementation skills for digital project management, and how to present their ideas and plans. Most digital marketing specialists move on to other roles within the marketing department, such as manager or team lead, and even the outside consultant.
SKILLS ACQUIRED
Search engine optimization (SEO)
Content management
Web development
Social media marketing
Mobile marketing
Google analytics
Google Ads
Email marketing
Adobe Photshop
Video marketing
Marketing campaign development
Who should apply
This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset:
Front-end web developers
Marketing managers
Digital marketing specialists
Marketing and sales professionals
Management, engineering, business, and communications graduates
Entrepreneurs and business owners
Marketing consultants
Rosana N
Java Developer
Cecilia G
Java Developer
David P
Big Data Student/Java Developer
Dinith karunanayake
Developer
Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiales)
Web Development and Digital Marketing (LEA.CX)
-1200 hrs-
Certification Tracks
WHAT YOU WILL LEARN COURSE OUTLINE
A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(900 hrs)-
Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.
A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.
Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.
Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.
Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.
Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.
INSTRUCTOR SPOTLIGHT
Gregory Shinder
I love working with SQL Server, especially to solve performance problems. Have a poor-performing query? Challenge accepted! I also like to design and implement high availability and disaster recovery solutions. When I’m not trying to break another SQL server, you’ll find me teaching SQL.
Dhruv Gusain
Enterprise Java developer with a passion for sports. My Aim, to have a connection with the students and make them understand the crux of any concept.
Ayda Ghasemi
I am a SQL instructor at MCIT and a member of the Data and BI team at Couche-Tard. I have expertise in Microsoft Azure stack on-premises and in Azure cloud. I hold a bachelors in Physics and an MBA. I also spent a year as a BI developer at MCIT.
Haythem Rehouma
I am a full-stack and mobile developer who works on native mobile (Android and iOS) and cross-platform (PhoneGap/Ionic/ReactNative/Angular) apps for both business and consumer customers. Examples of my apps included location-based services and sensors.
Jiji Raghavan
I am a software QA instructor at MCIT where I help students focus on their vision by guiding them through each phase of their career. I have 6 years of experience as a QA engineer and 2 years in teaching. It motivates me as I can see myself as an agent of change in my students’ life. I want to inspire all of my students to be ambitious and make a difference in their life and career.
Kashyap Vedantam
With more than 6 years of industry experience, I’ve developed many applications in various programming languages. I hold a masters in applied computer science from Concordia and am a certified Microsoft SQL developer. I seek to create a classroom atmosphere that is stimulating and makes students feel valued. "Grow by learning something new every day."
Souleyman Sidibe
I am an experienced IT project manager with significant expertise in business intelligence (BI). I hold high-level degrees in IT networking, telecommunications, business intelligence, and programming. I’ve previously worked as a database specialist, an ETL developer, a BI analyst, and a business analyst. My main motivation in teaching is to transfer the knowledge that helps others fulfill themselves.
Toufik Lazri
I am a university graduate in computer engineering and have been developing and implementing computer applications for more than 25 years. I have been teaching Java technologies for more than 10 years. I enjoy passing on my knowledge in a clear and dynamic way in order for students to make a successful transition to the labor market.
Vimal Kapoor
I am a dynamic IT professional with experience in corporate IT systems, network support solutions, and Wipro technologies. I have the proven ability to provide creative and effective server and networking strategies for all Microsoft operating systems and server products.
Aimable Karangwa
I hold a masters in IT management and am a Certified Business Analyst Professional (CBAP), a PMI-Agile Certified Practitioner (PMI-ACP), and have obtained a PRINCE2 Foundation certification. I have 17 Years of experience as a senior business analyst consultant.
Iraj Hedayati
I'm leading the data team at Guavus, a major data analytics company, working with the Hadoop ecosystem. I hold a master's degree in computer science and one in software engineering. I was always eager to pursue teaching, an activity that I thoroughly enjoy.COMMUNITY TESTIMONIAL
After only one year at MCIT, I learned everything I ever wanted and am already in the market.
Alexander Haig — Java StudentCALENDAR
— F.A.Q —
Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring their own laptops.
Yes, we will. Please consult our Career center section for additional information.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.
