Montreal College of Information Technology
Collège des technologies de l’information de Montréal

PROGRAMS

LEA.CX Web Development and Digital Marketing
State of the Industry

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.

A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.

Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.

By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

* 18-month class + 6-month project

  • $48,435 per year 150,000 jobsby 2020
  • $100 billion globalindustry by 2019

Professional benefits

The AEC program in Digital Marketing and Web Development is designed to give students a clear understanding of marketing strategy, consumer engagement and the democratization of media. Students learn how to develop digital marketing strategies, use digital marketing tools, acquire implementation skills for digital project management, and how to present their ideas and plans. Most digital marketing specialists move on to other roles within the marketing department, such as manager or team lead, and even the outside consultant.

SKILLS ACQUIRED

Who should apply

This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset:

Front-end web developers
Marketing managers
Digital marketing specialists
Marketing and sales professionals
Management, engineering, business, and communications graduates
Entrepreneurs and business owners
Marketing consultants

Cecilia G

Java Developer

Cristal C

Developer

David P

Big Data Student/Java Developer

Dinith karunanayake

Developer

ELIGIBILITY AND REQUIREMENTS

This is an entry-level course/program, but it assumes that learners have the following:

High school education
General IT business knowledge
One-year of full-time employment/experience in IT or in marketing
Any other related and relevant experience

Upon successful completion of the program, the college grants the student an AEC (Attestation d’études collégiales)

Web Development and Digital Marketing (LEA.CX)
Certification Tracks

WHAT YOU WILL LEARN COURSE OUTLINE

A.E.C. – Web Development and Digital Marketing (LEA.CX)

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.

INSTRUCTOR SPOTLIGHT

COMMUNITY TESTIMONIAL

The Instructor led knowledge dissemination is effective owing to the micro-strength of the class rooms and its personalized approach to learning.

Amentor Messanvi — STQA Student

CALENDAR

— F.A.Q —

Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Yes, we will. Please consult our Career center section for additional information.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring in their own laptops.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.

Montreal College
of Information Technology

Collège des technologies
de l’information de Montréal

110-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3V8

+1 514 312 2383
.(JavaScript must be enabled to view this email address)