Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR

A.E.C. Web Development and Digital Marketing LEA.CX

Digital Marketing and Web Development (ITL)
International students need to apply four months before the start date

The demand for digital marketers with comprehensive knowledge of front-end web development is widespread and continues to grow.

A digital marketer is a member of an organization’s marketing team who develops and implements marketing strategies and campaigns across a wide array of channels and platforms in the digital space.

Our Digital Marketing and Web Development AEC Program is exhaustive, covering such practical topics as search engine optimization (SEO), social media, Google Adwords, pay-per-click (PPC), conversion optimization, Google analytics, digital content, mobile environments, marketing automation, and front-end web development.

By mastering the skills taught in this program, you’ll be prepared for key roles in a wide array of companies, from startups to multinational marketing agencies. And with most of their work being done online, digital marketers have the flexibility to work in-house or remotely.

  • 24 months|1800 hrs*
  • 23rd October 2021
  • Apply

18 Months Classes + 6 Months Project/Internship

  • $48,435 per year 150,000 jobsby 2020
  • $100 billion globalindustry by 2019

International Student Benefits

Post Graduate Work Permit (PGWP) | Certified Diploma from a DLI (Ministry Approved) | Student-friendly City (Montreal) | Rich Cultural Diversity | Extended Family like Network | Support for Internships | Instructor-led training.


Who should apply

This program is intended for individuals possessing creative abilities who want to make a career switch or are looking to grow their business. Here is a list of professionals for whom learning digital marketing has turned out to be a great asset: Front-end web developers,Marketing managers, Digital marketing specialists, Marketing and sales professionals, Management, engineering, business, and communications graduates, Entrepreneurs and business owners, Marketing consultants.

Cecilia G
Cecilia G

Java Developer

Cristal C
Cristal C


David P
David P

Big Data Student/Java Developer

Dinith karunanayake
Dinith karunanayake



This is an entry-level course/program, but it assumes that learners have the following: High school education. General IT business knowledge. One-year of full-time employment/experience in IT or in marketing. Any other related and relevant experience


A.E.C. – Web Development and Digital Marketing (LEA.CX)
-(1200 hrs)-

Students will learn to develop an approach for solving problems using the art of programming. They will be introduced to the fundamentals of programming constructs like data types, operators, branching and looping structures, user-defined methods and basic data structures.

Digital marketing has become a significantly visual field and with online advertising, social media, and branding all have roots in imagery, there is no denying the importance of knowing the basics of design or image resolution to be successful as a digital marketer.

A content management system (CMS) is a web function that makes content authoring or content delivery easy, so that even a non-technical person can efficiently build a website, integrate web publishing procedures and immediately deploy them, creating a content-rich website. Students will learn the WordPress platform and its various tools as well as the basics of databases. Using a CMS like Wordpress will allow you to redesign websites with little or no overhead.

Students are introduced to essential concepts and learn how digital marketing differs from traditional marketing. Learn about customer relationship management, developing a marketing plan, creating strategies/campaigns, content marketing, work functions and online reputation management.

Students will explore the concepts involved in outbound marketing such as search engine optimization (SEO), a set of techniques used to optimize the positioning of a site, web page or application among the results provided by search engines such as Google, as well as pay-per-click (PPC), retargeting, email marketing and customer experience.

Students will put their knowledge into practice by creating a marketing strategy for social media through exploring different platforms such as Facebook, LinkedIn, Twitter and Google+.

Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage. This last module of the program will be about tracking performance monitoring using Google Analytics. Students are taught how to create AdWords and manage them according to their performance.

At the end of the program, students complete a real-time, industrially-simulated web development project using digital marketing.



MCIT offers scholarships for
deserving students, recent graduates, women, the unemployed and recent immigrants. The College offers up to $2000 off the tuition fees. Limited places for each session.


The Instructor led knowledge dissemination is effective owing to the micro-strength of the class rooms and its personalized approach to learning.

Amentor Messanvi — STQA Student
  • Digital Marketing and Web Development (ITL)
  • Digital Marketing and Web Development (ITL)
  • Digital Marketing and Web Development (ITL)
  • Digital Marketing and Web Development (ITL)
  • Digital Marketing and Web Development (ITL)


— F.A.Q —

Yes. We conduct prerequisite classes that will help you to start the program on a high note.
Yes, we will. Please consult our Career center section for additional information.
Not at this time, but please consult our Financial Aid section for information on grants and loans.
Each student is provided with a PC in the classroom. However, students can bring their own laptops.
Yes, of course you can visit our campus and enquire about our program. You can register for the next upcoming information session through our website. You can also book an appointment to meet our program advisor.