Montreal College of Information Technology
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Web Analytics & Conversion Optimization

In this course, students will learn how to use analytics and data in every aspect of their marketing strategy. Additionally, they will learn how to set up, read and analyze data from Google Analytics and other web tools to make better business decisions effectively. Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.This course is meant for you to take action and begin tracking your own business goals using Google Analytics and improving your website based on your findings.

  • 7th August 2023
  • 36 hours
  • Contact the Advisor
  • Talk to an Advisor

Instructor Led


  • Web Analytics & Conversion Optimization

    Get trained by industry Experts

    Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest tools.
  • Web Analytics & Conversion Optimization

    Official Certification curriculum

    Our curriculum is kept up to date with the latest official Certification syllabus and making you getting ready to take the exam.
  • Web Analytics & Conversion Optimization

    Tax Credit

    Claim up to 25% of tuition fees and education tax credit.
  • Web Analytics & Conversion Optimization

    Discount on Certification Voucher

    Upto 50 percent discount voucher will be provided.
  • Web Analytics & Conversion Optimization

    24/7 Lab access

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.


Web Analytics & Conversion Optimisation

This module explores the concepts like Learning what web analytics, usability and conversation rate optimization are about and how they all work together. Together these 3 elements are a crucial part of any online marketing strategy.

This module explores the concepts like options for tracking your web analytics, Getting started with web analytics (and Google Analytics), Navigating the basic metrics (in Google Analytics), Reviewing your website analytics .

This module explores the creating a measurement plan and what to measure, Using key performance indicators to track your progress, Tracking your website and business goals, Using visitor segmentation to understand the different types of visitors, use funnel visualization to see how visitors go through your sales proces, Specific analytics for e-commerce sites, Additional metrics to set-up and track and Your business goals & measurement plan.

This module explores set-up and use actionable web analytics reports, Creating custom web analytic reports to match your business goals, Integrating analytics into your business, Common mistakes to be aware of and Making web analytics actionable.

This module identifies the difference between difference between usability and user experience (UX), Winning principles of website usability, Winning principles of website usability, continued and bounce rate tells you about your site's UX & how to improve engagement.

This module like tools for usability testing, tools available to help with testing the usability of your website, looking at several that are worth considering depending on your goals and budget and Website usability like understanding of website usability & usability testing.

This module presents the conversion funnel, Real conversion funnel examples, prioritize your SEO & CRO efforts, does keyword research have to do with conversion optimization, Importance of Search snippets, Why search traffic doesn't result in customers, Conversion Rate Optimization and Setting Up Your Conversion Funnel.

This module specifies the Web forms that Lead to Conversions, Buttons & Call-to-actions That Attract Clicks, Page length and why it matters, Call tracking & offline lead generation, Pricing pages designed to convert, website speed could be effecting business, To use FAQs or not to use, personalize your website to the visitor, Using schema to get more clicks from less traffic and Conversion trends.

This module presents the idea about the reviewing the e-commerce process, important product page elements that help sell, important product page elements that help sell - continued, Understanding shopping cart abandonment & checkout pages, A review of top e-commerce sites, e-commerce conversion and Action steps for E-commerce Conversion.

This module presents the idea about the Customer, Web & Exit Surveys, Site walkthroughs, screen resolutions, browsers & devices, use live chat to improve conversions, User testing to get inside the mind of the site visitors, conversion from your site's search box, Gray scale webpage testing and Getting feedback from your site visitors.

This module presents the concepts like conversion rate, ideal rate, When conversions are up & then they go down, how the offline can affect the online, Different types of conversion tests and conversion testing & evaluation.

This module makes you idea about the people view websites, Persuasion Techniques that Work, Fogg Behavior Model & Driving the Behavior We Want, Visitor psychology & conversion, Persuade Existing Site Visitors to Take the Action You Want Them To and Additional Action steps You Should Be Taking.

This module explains the concepts of the types of conversion services you can offer, manage client expectations for success clients that have no existing data, conversion rate optimization workflow process and Pricing your services.



For managers & stakeholders to understand and develop customer segments and execute campaigns. The Analytics & Conversion Optimisation certification program can help you transition into, or start a new career as a fully certified Analytic personnel.
Event organisers or entrepreneurs seeking to understand user flow using online tools and did not know where to start would make a good fit.
College students, Fresh graduates and career starters seeking to track campaign results using online techniques & tools would be a good fit.
Professionals seeking to analyse user journeys, pipelines, processes and conversion funnels to further augment their stakeholder goals would be a perfect fit for this program.

Eligibility and Requirements

Learners need to possess an undergraduate degree or a high school diploma. No need of any professional experience is required as this is a basic course.



There are no prerequistes for this course.

Web Analytics and Conversion Optimization certification.

Upon completing this cerification course you will:

  • Receive an industry-recognized certificate from MCIT.
  • Be prepared for the official Exam Web Analytics and Conversion Optimization certification.



— F.A.Q —

Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
All of our exceptionally skilled instructors have a decent experience of training and industry experience and are AW certified in the respective field. Each of them through a rigorous selection procedure that included profile screening, technical examination, and a training demo. 
Yes, there are vouchers to take the official exam.
Upon completion of the certification course classes you will be provided with an MCIT certificate.