- The Importance of Analytics in Today’s Market
- Types of data analytics: Descriptive, Diagnostic, Prescriptive, Predictive
- How to install tracking properties on a website through GTM
Learn how to use Analytics and data in every aspect of your marketing strategy.
In this course you will learn how to setup, scrutinize and analyze data from Google Analytics and other web tools.
Mornings | Evenings | Weekends
Anyone who would like to foray into the world of digital marketing
Seasoned professionals who would like to upskill themselves in Web Analytics & Optimization tools
Organize and exploit data
Understand how to interpret data for decision making
Understanding Google Analytics & tools
Understand customer content drill down
Learn to track events on a given app
Understand sessions, visits, time spend and exit points
Understand demographic insights, using time and location
Web Analytics & Conversion Optimisation
You shall receive a certification of completion from MCIT towards the end of this course.