- Social media networks
- How different demographic variables influence social media use.
- Why social media important for small business.
- Social media metrics and KPI
This course dives deep into social media marketing beyond its mundane use. Students will be introduced to how businesses leverage social media for their marketing endeavors. Using a few social media platforms, students will outline strategies and implement them, drive traffic and understand the buyer’s journey in practice. Students will also learn influencer marketing and the new trends surrounding the industry.
Mornings | Evenings | Weekends
Who Should Apply
Anyone who would like to foray into the world of social media marketing
Interpreting the requests and understanding how to set goals
Laying out a social media marketing strategy
Underlying principles of viral content
Understanding paid and organic social media strategy
Creating and optimizing social media profiles
Understanding how influencer marketing operates on social media
Growing a social media network and understanding relevant business models
Social Media Marketing
You shall receive a certification of completion from MCIT towards the end of this course.