Montreal College of Information Technology
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CERTIFICATES

Social Media Marketing 
OVERVIEW

MCIT's Social Media Marketing certificate aims to provide students with an introduction to the industry standard channels, tools and metrics used. Learn how they all fit into marketing plans, business plans and the holistic digital marketing ecosystem in today's world.

Instructor Led

KEY FEATURES

  • Social Media Marketing 

    Get trained by industry Experts

  • Social Media Marketing 

    Project Based Learning

  • Social Media Marketing 

    Learn while you Work

  • Social Media Marketing 

    State of the Art Infrastructure

  • Social Media Marketing 

    24/7 Lab access

COURSE OUTLINE

Social Media Marketing 

Who is using social media?
Lab 01    Stats on channels – Each group gets a channel

Introduction to all the terms associated with social media


Lab 02    Put together competitive research.
Put together an analytics report of social on the Google Merchandise store.

Marketing with Facebook

Lab 03    Put together a social sentiment report for your business.
Create a fully optimized Facebook

Marketing with Twitter

Marketing with Instagram

Lab 04    Create a fully optimized Twitter & Instagram

Marketing with LinkedIn

Marketing with Pinterest

Lab 05    Create a fully optimized LinkedIn page & Pinterest

Marketing with YouTube

Lab 06    Create a full Social Media report
Provide a Social Media Marketing approach for (FB, TW, LN, & Insta)

Content Creation

Lab 07    Content calendar for all the channels.
Create a Social Media strategy

Impact of video marketing
Getting started with Video Marketing
Creating compelling content
Promoting on YouTube

Lab 08    Prepare final project.

SKILLS ACQUIRED

WHO SHOULD APPLY?

Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. The Social Media certification program can help you transition into, or start a new career as a fully equipped marketing personnel
Event organisers or entrepreneurs seeking to expand their goals using online tools and did not know where to start would make a good fit.
College students, Fresh graduates and career starters seeking to work on campaign strategies using online techniques & tools would be a good fit.
Professionals seeking to understand user journeys, pipelines, processes and conversion funnels to further augment their stakeholder goals would be a perfect fit for this program.

ELIGIBILITY AND REQUIREMENTS

You don't need any formal training to take this course but it is good to at least have:
Basic knowledge of the Microsoft Windows operating system and its core functionality. A general understanding of the digital marketing field. A general understanding of social media platforms and their functions.

Upon completing this course, you will receive an industry-recognized certificate from MCIT. |

Social Media Marketing certification.

INSTRUCTOR SPOTLIGHT

CALENDAR

— F.A.Q —

To register for a course, you can either call us or enter your request online and our administrative staff will call you with steps to register.
You can find most of the scheduling and pricing information on our website, or you can call our office for assistance.
Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
Montreal College offers a new session every four months, i.e., in October (fall session), February (winter session) and June (summer session). Students are encouraged to register at least 2 to 16 weeks in advance. Please note that many programs fill up before the registration deadline.