Montreal College of Information Technology
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CERTIFICATES

Social Media Marketing 
Overview

MCIT's Social Media Marketing certificate aims to provide students with an introduction to the industry standard channels, tools and metrics used. Learn how they all fit into marketing plans, business plans and the holistic digital marketing ecosystem in today's world.

​Class Schedule: Monday, Wednesday and Friday (6:00pm - 9:00pm EST)

Who Should Apply

The certificate was designed for individuals looking to learn Social Media Marketing In addition, the certificate is also great for recent graduates looking to expand their skillset.

ELIGIBILITY AND REQUIREMENTS

You don't need any formal training to take this course but it is good to at least have:

  • Basic knowledge of the Microsoft Windows operating system and its core functionality.
  • A general understanding of the digital marketing field
  • A general understanding of social media platforms and their functions

SKILLS ACQUIRED

Analyze the need for information in a global monitoring context

Find relevant sources of information

Extract relevant information

Analyze the selected information

Record the results of the research and analysis

Evaluate competitive strategies

Experiment with the platforms and tools identified during the watch

Analyze the need for communication in web marketing

Define goals, focus and communication strategy in web marketing"

Develop the communication strategy in web marketing

Design the communication plan in web marketing

Evaluate the communication plan in web marketing

Validate the communication plan in web marketing
 

COURSE OUTLINE

Social Media Marketing 

Who is using social media?
Lab 01    Stats on channels – Each group gets a channel

Introduction to all the terms associated with social media


Lab 02    Put together competitive research.
Put together an analytics report of social on the Google Merchandise store.

Marketing with Facebook

Lab 03    Put together a social sentiment report for your business.
Create a fully optimized Facebook

Marketing with Twitter

Marketing with Instagram

Lab 04    Create a fully optimized Twitter & Instagram

Marketing with LinkedIn

Marketing with Pinterest

Lab 05    Create a fully optimized LinkedIn page & Pinterest

Marketing with YouTube

Lab 06    Create a full Social Media report
Provide a Social Media Marketing approach for (FB, TW, LN, & Insta)

Content Creation

Lab 07    Content calendar for all the channels.
Create a Social Media strategy

Impact of video marketing
Getting started with Video Marketing
Creating compelling content
Promoting on YouTube

Lab 08    Prepare final project.

Earn MCIT Certification

Upon completing this course, you will receive an industry-recognized certificate from MCIT. Once you complete this exam, you will earn your official Social Media Marketing certification.

Why join MCIT?

  • Taught by Industry Expert Instructors
  • Real-Time, Hands-on Training
  • Post Graduation Job Placement
  • 24/7 Virtual Lab Access
  • Flexible Schedule (Evening and Weekend Class Times)
  • Vendor Authorized Trainings

INSTRUCTOR SPOTLIGHT

  • Social Media Marketing 
  • Social Media Marketing 
  • Social Media Marketing 
  • Social Media Marketing 
  • Social Media Marketing 

CALENDAR

— F.A.Q —

To register for a course, you can either call us or enter your request online and our administrative staff will call you with steps to register.
You can find most of the scheduling and pricing information on our website, or you can call our office for assistance.
Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
Montreal College offers a new session every four months, i.e., in October (fall session), February (winter session) and June (summer session). Students are encouraged to register at least 2 to 16 weeks in advance. Please note that many programs fill up before the registration deadline.

Montreal College
of Information Technology

Collège des TI de Montréal   

110-1255 Robert-Bourassa Blvd.
Montreal, Quebec H3B 3V8

+1 514-312-2383
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