Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR


Social Media Marketing 

MCIT's Social Media Marketing certificate aims to provide students with an introduction to the industry standard channels, tools and metrics used. Learn how they all fit into marketing plans, business plans and the holistic digital marketing ecosystem in today's world.

  • 13 October 2023
  • 36 hours
  • Contact the Advisor
  • Talk to an Advisor

Instructor Led


  • Social Media Marketing 

    Get trained by industry Experts

    Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest tools.
  • Social Media Marketing 

    Official Certification curriculum

    Our curriculum is kept up to date with the latest official Certification syllabus and making you getting ready to take the exam.
  • Social Media Marketing 

    Tax Credit

    Claim up to 25% of tuition fees and education tax credit from your taxes
  • Social Media Marketing 

    Discount on Certification Voucher

    Upto 50 percent discount voucher will be provided.
  • Social Media Marketing 

    24/7 Lab access

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.


Social Media Marketing 

This module presents the introduction to the Market research, finding audience, getting response to the survey, analyse the survey results, getting feedback without sending a survey.

This module promotes the idea bout the making a website using the wordpress, setting up business email, adding the business mail to Gmail, activating your SSl certificate and marketing using email like creating a Mailchimp Account for Free, Add Opt-Ins & Pop Ups to Your Website for Free, Write Email Subject Lines That Get Opened, Create a Email Campaign with Mailchimp and Email Marketing Analytics.

This module like Faster with Artificial Intelligence, AIDA Formula, Tips for Writing Magnetic Headlines, Flip Features Into Benefits, Tips to Create an Irresistible Call to Action (CTA) and Write Like Your Customers Talk.

This module presents an Overview of SEO, 5 SEO Metrics to Measure SEO Performance, SEO Optimise Your Homepage, Add Your Website to Google Search Console, Improve Website Performance & Speed, Take the Google Mobile Friendly Test, Do Keyword Research: Steps & Strategy, Quickly Brainstorm 1000's of Keyword Ideas, Narrow Down Your Keyword List (Updated), Assess Keyword Competition & Choose Target Keywords, Write Title Tags Search Engines Love, Skyrocket Clickthrough Rate with Meta Descriptions, Appear in the Google Image Search Results and Copy Optimization: Headings Tags, Outgoing & Internal Links.

This module presents and overview of the YouTube marketing, increasing youtube subscribers, youtube marketing -3 simple startegies, Record and Edit Your First YouTube Video, Find Video Ideas with Competitor AnalysisFind Video Ideas With Keyword Research, Rank Videos Higher With YouTube SEO, Add Custom Thumbnails To Get More Views, Make Eye-Catching Thumbnails for FREE, Make a YouTube Banner for Free, Add YouTube Cards To Get More Views, Add YouTube End Screens to Get More Views, Use YouTube Comments to Get More Views, Monetize Your YouTube Channel and Use YouTube Analytics to Get More Views.

This module presents the setting up the Market Your Business on Facebook, Facebook Page Setup, Facebook Icon & Cover Image, Facebook - What to Post, 8 Tactics To Get Your First Page Likes, Secret Way to Boost Page Likes, Facebook Groups, Facebook Live, Manage Multiple Facebook Pages, Facebook Comments & Reviews and Facebook Insights.

This module presents the concepts like Twitter Marketing, Twitter Profile Setup, Twitter Accounts to Follow, Twitter Profile Optimisation, Twitter Followers, Twitter Hashtags, Twitter Polls, Pinned Tweets, Twitter Customer Acquisition, Twitter @Mention Influencers, Twitter on Your Website and Twitter Analytics.t

This module presents the concepts like Market Your Business on Quora, Quora Marketing Strategy, Quora Account Setup, Quora Account Optimisation, Build a List of Questions to Answer, Format Your Answers for Maximum Clicks, Quora Promotion, Find Blog Post Ideas with Quora, Quora Business Page Setup and Quora Analytics.

This module presents the Market Your Business with Google Ads, Google Ads Works, Analyze Your PPC Competition, Google Ads Account Setup, Select the Right Campaign Type, Target Your Audience, Determine Bids & Budgets, Advanced Campaign Settings, Choose Profitable Keywords and Write Ads That Grab Attention.

This module presents the concepts like Google Analytics Glossary, Google Analytics Demo AccountSet Up Google Analytics & Install the Tracking Code On Your Website, Google Analytics Works, Add Backup Views, Add Filters to Reporting Views, Set Up Goals in Google Analytics, Set Up Ecommerce Tracking in Google Analytics, Main Tools for Analysis, Analyse Real Time Reports, Analyze Audience Reports, Analyze Acquisition Reports, Analyze Behaviour Reports, Analyse with Segments, Track Marketing Campaigns with Campaign Tagging, Campaign Tagging Example, Set Up Custom Dashboards for In-Depth Analysis, Event Tracking in Google Analytics.

This module presents the idea about the Instagram Business Account Setup, Follow These Instagram Accounts, Instagram Profile Image, Instagram Bio, Instagram Content Creation, Instagram Reposting, Instagram Followers Hack, Instagram Hashtags, Instagram Stories, Instagram @Mention Influencers, Instagram Spam and Instagram Analytics.

This module presents the cocnepts like Pinterest Account Setup, Pinterest Accounts to Follow, Pinterest Account Optimisation, Pinterest Account Verification, Pinterest Boards, Pinterest Followers, Pinterest Chrome Extension (Free) and Pinterest Graphics.

This module presents the concepts like Linkedin Account Setup & Optimisation, Linkedin Connections Hack, Linkedin InMail Hack, Linkedin Viral Posts, Linkedin Blog Traffic, Linkedin Groups and Linkedin Company Page Setup.

This module provides an overview about the Set Up An Advertising Account, Boost Posts vs. Ads Create Tool vs. Power Editor - Updated, Key Ad Policies (Facebook & Instagram), Facebook Ad Structure, Create Your First Ad - Choose a Campaign Objective, Targeting by Location & Demographics, Targeting By Interests, Targeting By Behaviours & Connection, Ad Placements, Budgets, Ad Creative, Tips to Write a Winning Ad, Place Ad Order, Key Advertising Terms and Ad Reporting.



Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. The Social Media certification program can help you transition into, or start a new career as a fully equipped marketing personnel
Event organisers or entrepreneurs seeking to expand their goals using online tools and did not know where to start would make a good fit.
College students, Fresh graduates and career starters seeking to work on campaign strategies using online techniques & tools would be a good fit.
Professionals seeking to understand user journeys, pipelines, processes and conversion funnels to further augment their stakeholder goals would be a perfect fit for this program.

Eligibility and Requirements

Learners need to possess an undergraduate degree or a high school diploma. No need of any professional experience is required as this is a basic course.



There are no prerequistes for this course.

Social Media Marketing certification.

Upon completing this cerification course you will:

  • Receive an industry-recognized certificate from MCIT.
  • Be prepared for the official Exam Social Media Marketing Certification.



— F.A.Q —

Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
All of our exceptionally skilled instructors have a decent experience of training and industry experience and are AW certified in the respective field. Each of them through a rigorous selection procedure that included profile screening, technical examination, and a training demo. 
Yes, there are vouchers to take the official exam.
Upon completion of the certification course classes you will be provided with an MCIT certificate.