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Search Engine Optimization and Pay Per Click with Google

Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them. Additionally, you will also learn how to monitor the performance of these campaigns based on the most influential metrics. Finally, students will also learn how to optimize websites, carry out their website audits, diagnose websites, and flag down any problems before they arise. This  SEO training will prepare you to be a full-stack SEO specialist by combining SEO fundamentals such as content marketing, data analytics, technical site optimization, and HTML fundamentals. Learn SEO and become an expert in its various aspects, such as link building, technical SEO, analytics, and keyword research, to create a marketing plan that will effectively advance both your job and your company.

  • 13 October 2023
  • 36 hours
  • Contact the Advisor
  • Talk to an Advisor

Instructor Led


  • Search Engine Optimization and Pay Per Click with Google

    Get trained by industry Experts

    Our courses are delivered by professionals with years of experience having learned first-hand the best, in-demand techniques, concepts, and latest tools.
  • Search Engine Optimization and Pay Per Click with Google

    Official Certification curriculum

    Our curriculum is kept up to date with the latest official Certification syllabus and making you getting ready to take the exam.
  • Search Engine Optimization and Pay Per Click with Google

    Tax Credit

    Claim up to 25% of tuition fees and education tax credit from your taxes .
  • Search Engine Optimization and Pay Per Click with Google

    Discount on Certification Voucher

    Upto 50 percent discount voucher will be provided.
  • Search Engine Optimization and Pay Per Click with Google

    24/7 Lab access

    Our students have access to their labs and course materials at any hour of the day to maximize their learning potential and guarantee success.


Search Engine Optimization and Pay Per Click with Google

This module presents the concepts like Introduction to SEO, Importance of SEO, Search Ecosystem Components, Search Ecosystem Components: Incentives, Drives Search Ecosystem, SEO and Social Media, SEO: Pros and Cons, Avoid Outdated Techniques, SEO Career in Organizations, Enterprise SEO, Small-Medium Business SEO, SEOs in Agencies, Individual SEO and Opportunities and Skill.

This module explains about the working of Search Engines, Minor Search Engines: Search, International Search Engines like  Yandex, Baidu, Naver, Qwant, Search Engine Mechanism, Search Engine Crawling, Search Engine Crawling: Robots.txt, Sitemaps, Storing, Processing and Indexing and Ranking.

This module provides the information about the types of SEO like SEO Hats, White Hat SEO, Black Hat SEO, Gray Hat SEO, SEO Mistakes, SEO Best Practices: No Hidden Content, Optimized Snippet, Prominent Heading, Organized Hierarchy, Practical Links and SEO Spam, Falsifying Content, Falsifying Links, Falsifying Website Content and Periodic Table of SEO Success Factor.

This module presents the importance of Keyword Research, User Intent, Not Provided, Performing Keyword Research, Keyword Research and Competitive Intelligence, Types of Queries like Short Tail Query, Long Tail Query, Competitive Analysis, Factors in Competitive Analysis and B2B vs. B2C.

This module provides the On-Page Optimization, On-Page Optimization, On-Page Factors, Title Tags, Meta Description, Header Tags, URLs and URL Structure, Image Alt Text, Internal Links, Keyword Usage, Sitemaps, On-Page Don'ts, Keyword Stuffing, Hidden Text, Repetitive Anchor Text, Cloaking, Perfectly Optimized Page, SEO Factors and Top Ranking Factors.

This module presents the concepts of the Off-Page Optimization like Signals of Popularity, Links, Create Link-Worthy Content, Off-Site Engagement, Utilize Offline Relationships, Types of Links, Rel = “nofollow” and Social Media and Link Building Don’ts.

This module explores the Duplicate Content, What Is Duplicate Content,  Common Instances and Fixing Duplicate Content and Local SEO, Local Searches, NAP, Directories, Top Local Search Signals and Top Local Search Signals - B.

This module provides the concepts of the design and architecture like importance of Design, Design: Best Practices and Designing for Search Engines.

This module provides the idea about the Algorithm Updates and SEO Changes, Biggest SEO Misconception, What to Measure? Constant Changes, Google Panda Update, Google Penguin Update, Google Humming Bird Update, RankBrain, Not Provided and SEO Is Still Powerful.

This module makes you familier with the integrating SEO with Other Disciplines, Integrating Marketing Channels, User Experience Across Channels, SEO and Content Marketing, SEO and Analytics, SEO and Mobile and SEO for Wordpress and SEO Tools, SEO Tool Categories.

This module presents the What is PPC and SEM, a tour of the Google ads platform and its features, Foundations for a PPC strategy, Persona Analysis, Types of keywords ( exact match, broad match, phrase math & modified broach match) and Types of ad campaigns.

This module explores the concepts like Keyword research and selection based on CPC and competition, Campaign, Ad groups & Ads, Audiences and (re)targeting, Landing pages and quality score, Calculating and managing budgets for PPC campaigns.

This module provides the idea about the text ad copy, Banner ads copy, CRO, A/B testing and landing page design and Call To Actions in pages and ad copies.

This module presents Setting goals and tracking conversions, Calculating Return ROAS, Factors that affect ad campaigns and Improving campaigns through A/B testing, multivariate testing and expert judgement.



Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. The SEO certification program can help you transition into, or start a new career as a fully equipped SEO professional.
Business owners or entrepreneurs seeking to expand their business using online tools and track their campaigns and messaging.
Fresh graduates and career starters seeking to work on campaign strategies using online techniques & tools with a keen interest in expanding their customer base.
Professionals seeking to understand user journeys, pipelines, processes and conversion funnels to further augment their stakeholder goals would be a perfect fit for this program.

Eligibility and Requirements

Learners need to possess an undergraduate degree or a high school diploma. No need of any professional experience is required as this is a basic course.



There are no prerequistes for this course.

Search Engine Optimization and Pay Per Click with Google certification.


Upon completing this cerification course you will:

  • Receive an industry-recognized certificate from MCIT.
  • Be prepared for the official Exam Search Engine Optimization and Pay Per Click with Google certification.



— F.A.Q —

All of our exceptionally skilled instructors have a decent experience of training and industry experience and are AW certified in the respective field. Each of them through a rigorous selection procedure that included profile screening, technical examination, and a training demo. 
Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
Yes, there are vouchers to take the official exam.
Upon completion of the certification course classes you will be provided with an MCIT certificate.