Montreal College of Information Technology
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CERTIFICATES

Search Engine Optimization and Pay Per Click with Google
OVERVIEW

Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them. Additionally, you will also learn how to monitor the performance of these campaigns based on the most influential metrics. Finally, students will also learn how to optimize websites, carry out their website audits, diagnose websites, and flag down any problems before they arise.

  • 7th August 2023
  • 36 hours
  • Contact the Advisor
  • Talk to an Advisor

Instructor Led

KEY FEATURES

  • Search Engine Optimization and Pay Per Click with Google

    Get trained by industry Experts

  • Search Engine Optimization and Pay Per Click with Google

    Official Certification curriculum

  • Search Engine Optimization and Pay Per Click with Google

    Tax Credit

    Claim up to 25% of tuition fees and education tax credit.
  • Search Engine Optimization and Pay Per Click with Google

    Discount on Certification Voucher

  • Search Engine Optimization and Pay Per Click with Google

    24/7 Lab access

COURSE OUTLINE

Search Engine Optimization and Pay Per Click with Google

What is SEO, the two types of SEO – On page & Off page SEO, how search engines work, tracking SEO performance – Tools & techniques

List of on page SEO  ranking factors, On page SEO website audits, On page SEO strategy, Underpinnings of  technical SEO within the framework of on page SEO, Integrating Google Properties – Google Search Console & Google Analytics

List of off page SEO ranking factors, Off page SEO strategy, Generating a backlinks reports and integrating a social media strategy for websites

Types of keywords in SEO (informational, navigational & transactional, long tail vs short tail keywords), Keyword research using tools, Keyword integration within content, URL structure, H1 tags, Meta title and description, Keyword based vs branded domain names, Local SEO and Google My Business, SEO for mobile and Black hat & white hat SEO

What is PPC and SEM, A tour of the Google ads platform and its features, Foundations for a PPC strategy, Persona Analysis, Types of keywords ( exact match, broad match, phrase math & modified broach match) and Types of ad campaigns

Keyword research and selection based on CPC and competition, Campaign, Ad groups & Ads, Audiences and (re)targeting, Landing pages and quality score, Calculating and managing budgets for PPC campaigns

Text ad copy, Banner ads copy, CRO, A/B testing and landing page design and Call To Actions in pages and ad copies.

Setting goals and tracking conversions, Calculating Return ROAS, Factors that affect ad campaigns and Improving campaigns through A/B testing, multivariate testing and expert judgement.

SKILLS ACQUIRED

WHO SHOULD APPLY?

Career starters : For those people who are either entering the job market or are interested in making a shift in their current job status. The SEO certification program can help you transition into, or start a new career as a fully equipped SEO professional.
Business owners or entrepreneurs seeking to expand their business using online tools and track their campaigns and messaging.
Fresh graduates and career starters seeking to work on campaign strategies using online techniques & tools with a keen interest in expanding their customer base.
Professionals seeking to understand user journeys, pipelines, processes and conversion funnels to further augment their stakeholder goals would be a perfect fit for this program.

Eligibility and Requirements

Learners need to possess an undergraduate degree or a high school diploma. No need of any professional experience is required as this is a basic course.

 

Prerequisite

There are no prerequistes for this course.

Search Engine Optimization and Pay Per Click with Google certification.

Upon completing this cerification course you will:

  • Receive an industry-recognized certificate from MCIT.
  • Be prepared for the official Exam Search Engine Optimization and Pay Per Click with Google certification.

INSTRUCTOR SPOTLIGHT

CALENDAR

— F.A.Q —

All of our exceptionally skilled instructors have a decent experience of training and industry experience and are AW certified in the respective field. Each of them through a rigorous selection procedure that included profile screening, technical examination, and a training demo. 
Definitely. Please feel free to contact our office, we will be more than happy to work with you to meet your training needs.
Yes, there are vouchers to take the official exam.
Upon completion of the certification course classes you will be provided with an MCIT certificate.