CERTIFICATES

This module presents the concepts like Introduction to SEO, Importance of SEO, Search Ecosystem Components, Search Ecosystem Components: Incentives, Drives Search Ecosystem, SEO and Social Media, SEO: Pros and Cons, Avoid Outdated Techniques, SEO Career in Organizations, Enterprise SEO, Small-Medium Business SEO, SEOs in Agencies, Individual SEO and Opportunities and Skill.

This module explains about the working of Search Engines, Minor Search Engines: Search, International Search Engines like  Yandex, Baidu, Naver, Qwant, Search Engine Mechanism, Search Engine Crawling, Search Engine Crawling: Robots.txt, Sitemaps, Storing, Processing and Indexing and Ranking.

This module provides the information about the types of SEO like SEO Hats, White Hat SEO, Black Hat SEO, Gray Hat SEO, SEO Mistakes, SEO Best Practices: No Hidden Content, Optimized Snippet, Prominent Heading, Organized Hierarchy, Practical Links and SEO Spam, Falsifying Content, Falsifying Links, Falsifying Website Content and Periodic Table of SEO Success Factor.

This module presents the importance of Keyword Research, User Intent, Not Provided, Performing Keyword Research, Keyword Research and Competitive Intelligence, Types of Queries like Short Tail Query, Long Tail Query, Competitive Analysis, Factors in Competitive Analysis and B2B vs. B2C.

This module provides the On-Page Optimization, On-Page Optimization, On-Page Factors, Title Tags, Meta Description, Header Tags, URLs and URL Structure, Image Alt Text, Internal Links, Keyword Usage, Sitemaps, On-Page Don'ts, Keyword Stuffing, Hidden Text, Repetitive Anchor Text, Cloaking, Perfectly Optimized Page, SEO Factors and Top Ranking Factors.

This module presents the concepts of the Off-Page Optimization like Signals of Popularity, Links, Create Link-Worthy Content, Off-Site Engagement, Utilize Offline Relationships, Types of Links, Rel = “nofollow” and Social Media and Link Building Don’ts.

This module explores the Duplicate Content, What Is Duplicate Content,  Common Instances and Fixing Duplicate Content and Local SEO, Local Searches, NAP, Directories, Top Local Search Signals and Top Local Search Signals - B.

This module provides the concepts of the design and architecture like importance of Design, Design: Best Practices and Designing for Search Engines.

This module provides the idea about the Algorithm Updates and SEO Changes, Biggest SEO Misconception, What to Measure? Constant Changes, Google Panda Update, Google Penguin Update, Google Humming Bird Update, RankBrain, Not Provided and SEO Is Still Powerful.

This module makes you familier with the integrating SEO with Other Disciplines, Integrating Marketing Channels, User Experience Across Channels, SEO and Content Marketing, SEO and Analytics, SEO and Mobile and SEO for Wordpress and SEO Tools, SEO Tool Categories.

This module presents the What is PPC and SEM, a tour of the Google ads platform and its features, Foundations for a PPC strategy, Persona Analysis, Types of keywords ( exact match, broad match, phrase math & modified broach match) and Types of ad campaigns.

This module explores the concepts like Keyword research and selection based on CPC and competition, Campaign, Ad groups & Ads, Audiences and (re)targeting, Landing pages and quality score, Calculating and managing budgets for PPC campaigns.

This module provides the idea about the text ad copy, Banner ads copy, CRO, A/B testing and landing page design and Call To Actions in pages and ad copies.

This module presents Setting goals and tracking conversions, Calculating Return ROAS, Factors that affect ad campaigns and Improving campaigns through A/B testing, multivariate testing and expert judgement.