Learn the best practices, tools and technologies for Search Engine Optimization and Search Engine Marketing. Students can expect to learn how to create ad campaigns and the strategies and implementation that come with them. Additionally, you will also learn how to monitor the performance of these campaigns based on the most influential metrics. Finally, students will also learn how to optimize websites, carry out their website audits, diagnose websites, and flag down any problems before they arise.
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Search Engine Optimization and Pay Per Click with Google
What is SEO, the two types of SEO – On page & Off page SEO, how search engines work, tracking SEO performance – Tools & techniques
List of on page SEO ranking factors, On page SEO website audits, On page SEO strategy, Underpinnings of technical SEO within the framework of on page SEO, Integrating Google Properties – Google Search Console & Google Analytics
List of off page SEO ranking factors, Off page SEO strategy, Generating a backlinks reports and integrating a social media strategy for websites
Types of keywords in SEO (informational, navigational & transactional, long tail vs short tail keywords), Keyword research using tools, Keyword integration within content, URL structure, H1 tags, Meta title and description, Keyword based vs branded domain names, Local SEO and Google My Business, SEO for mobile and Black hat & white hat SEO
What is PPC and SEM, A tour of the Google ads platform and its features, Foundations for a PPC strategy, Persona Analysis, Types of keywords ( exact match, broad match, phrase math & modified broach match) and Types of ad campaigns
Keyword research and selection based on CPC and competition, Campaign, Ad groups & Ads, Audiences and (re)targeting, Landing pages and quality score, Calculating and managing budgets for PPC campaigns
Text ad copy, Banner ads copy, CRO, A/B testing and landing page design and Call To Actions in pages and ad copies.
Setting goals and tracking conversions, Calculating Return ROAS, Factors that affect ad campaigns and Improving campaigns through A/B testing, multivariate testing and expert judgement.
Have a High School Diploma or equivalent, Complete an interview with a member of our Admissions Team, Commit to program and job search requirements.
Search Engine Optimization and Pay Per Click with Google certification.
Upon completing this cerification course you will: