Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR


Fundamentals of Digital Marketing

This course aims to provide students with the conceptual framework and knowledge to organize and plan their approach to developing strategic digital marketing campaigns. You shall be learning the evolving digital landscape and about what, who, how, where and when of marketing. Also, you get to learn of how loyalty and online reputation management crucial aspects of successful digital marketing campaigns.

Flexible Schedule

Mornings | Evenings | Weekends

Who Should Apply

Anyone who would like to foray into the world of digital marketing

Seasoned professionals who would like to upskill themselves in digital marketing domain


- Working knowledge of Windows or Mac OS

Abilities acquired after course completion

Understand the different between traditional & digital marketing

Ability to build a business, brand & marketing strategy

Understanding customer behavior and approaching data

Identifying types of ecommerce, channels & analytics

Using mobile for direct marketing & designing an email

Understanding web PR tactics & handling press releases

Ability to set SMART goals & identifying 4 stages of strategy, planning process

      Fundamentals of Digital Marketing

      • Traditional vs digital marketing
      • Evolution of digital marketing from traditional marketing
      • The major components of digital marketing
        • Buyer’s journey and Sales funnels
        • ROI and ROAS
        • SWOT & The 4 P’s
        • Leads and lead magnets
        • The SOSTAC Model for digital strategy
        • SMART goals & Marketing automation
        • Call to actions and landing page architecture
          • Search engines and how they operate
          • On page, off page & Local SEO
          • Content Creation Strategy
          • Voice search
          • Types of Keywords

            • Glossary of key terms related to SEM
            • Persona Analysis & market segments
            • Types of ads
            • A tour of the Google ads interface
            • Bing ads, LinkedIn Ads, Pinterest ads
              • Glossary of terms related to social media marketing
              • Social media marketing platforms
              • Social media marketing best practices
                • Understanding data driven decision making
                • Google analytics – a tour of the interface
                • Google tag manager
                • Google search console
                • Analytics on other platforms – Facebook, YouTube, Awstats
                • CRO and tools for tracking using behavior on web pages.
                  • Contemporary industry tools and the their main functions
                  • Tools for SEO, PPC & graphic design
                  • Tools for email marketing
                  • Website audit tools
                  • Tracking tools for website performance

                    SKILLS ACQUIRED

                    CERTIFICATION EXAMS

                    You shall receive a certification of completion from MCIT towards the end of this course.

                    TOP REASON
                    TO JOIN MCIT

                    • Taught by Industry Experts as instructors
                    • Discount on Certification Program
                    • Eligible to claim tax credit up to 25% of course fees
                    • 24*7 Lab Virtual Desktop access
                    • Evening and Weekend schedule
                    • Vendor Authorized Training

                    INSTRUCTOR SPOTLIGHT

                    • Fundamentals of Digital Marketing
                    • Fundamentals of Digital Marketing
                    • Fundamentals of Digital Marketing
                    • Fundamentals of Digital Marketing
                    • Fundamentals of Digital Marketing

                    Montreal College
                    of Information Technology

                    Collège des TI de Montréal

                    110-1255 Robert-Bourassa Blvd.
                    Montreal, Quebec H3B 3V8

                    +1 514-312-2383
                    .(JavaScript must be enabled to view this email address)