- Traditional vs digital marketing
- Evolution of digital marketing from traditional marketing
- The major components of digital marketing
This course aims to provide students with the conceptual framework and knowledge to organize and plan their approach to developing strategic digital marketing campaigns. You shall be learning the evolving digital landscape and about what, who, how, where and when of marketing. Also, you get to learn of how loyalty and online reputation management crucial aspects of successful digital marketing campaigns.
Mornings | Evenings | Weekends
Anyone who would like to foray into the world of digital marketing
Seasoned professionals who would like to upskill themselves in digital marketing domain
Understand the different between traditional & digital marketing
Ability to build a business, brand & marketing strategy
Understanding customer behavior and approaching data
Identifying types of ecommerce, channels & analytics
Using mobile for direct marketing & designing an email
Understanding web PR tactics & handling press releases
Ability to set SMART goals & identifying 4 stages of strategy, planning process
Fundamentals of Digital Marketing
You shall receive a certification of completion from MCIT towards the end of this course.