Montreal College of Information Technology
Collège des technologies de l’information de Montréal English flagEN FlagFR


Social Media Marketing 

This course dives deep into social media marketing beyond its mundane use. Students will be introduced to how businesses leverage social media for their marketing endeavors. Using a few social media platforms, students will outline strategies and implement them, drive traffic and understand the buyer’s journey in practice. Students will also learn influencer marketing and the new trends surrounding the industry.

​Class Schedule: Monday, Wednesday and Friday (6PM to 9PM)

Who Should Apply

Anyone who would like to foray into the world of social media marketing


Anyone with good computer literacy and social engagement skills

Social Media Marketing

  • Social media networks
  • How different demographic variables influence social media use.
  • Why social media important for small business.
  • Social media metrics and KPI
    • Setting Strategic Goals
    • SOSTAC Model
    • Types of content for social media
    • Understanding the mechanism behind viral content on social media networks
      • Facebook , Instagram, twitter, Pinterest, LinkedIn
      • Creating and optimizing a social media profile
      • Growing a social media profile
      • Nurturing and community management
      • How to use social media automation tools - Free vs Paid
        • Finding viral trends for video content creation
        • Community management: the case of a YouTube channel
        • YouTube - SEO, Analytics, Monetization
          • Engaging with your audience
          • Graphic design for social media - infographics
            • Facebook Ads (or Instagram, Twitter, LinkedIn, Pinterest)
            • Persona analysis
            • Targeting and audience insights
            • Types of social media ads
            • Creating a social media ad campaign (e.g. Facebook ad campaign)
              • Optimizing Ads based on analytics and insights
              • Tracking KPI’s
              • How to create social media audit report
                • Who influencers are
                • Revenue models used by social media influencers
                • How to become an influencer

                  SKILLS ACQUIRED


                  You shall receive a certification of completion from MCIT towards the end of this course.

                  TOP REASON
                  TO JOIN MCIT

                  • Taught by Industry Experts as instructors
                  • Discount on Certification Program
                  • Eligible to claim tax credit up to 25% of course fees
                  • 24*7 Lab Virtual Desktop access
                  • Evening and Weekend schedule
                  • Vendor Authorized Training

                  INSTRUCTOR SPOTLIGHT

                  • Social Media Marketing 
                  • Social Media Marketing 
                  • Social Media Marketing 
                  • Social Media Marketing 
                  • Social Media Marketing